SOURCE: Dachis Group

Dachis Group

August 01, 2012 08:00 ET

Dachis Group Launches Campaign Performance Monitor

Social Analytics Software Harnesses Big Data to Measure the Impact of Social Campaigns

AUSTIN, TX--(Marketwire - Aug 1, 2012) - Dachis Group, the world's leading social software and solutions firm, today announced the launch of Campaign Performance Monitor, a software-as-a-service (SaaS) application that measures the impact of social campaigns on brand performance.

With this launch, Dachis Group will be offering a free webinar series and 1-on-1 tours of its Engagement @ Scale product suite.

Global brands realize the promise of unprecedented reach and insight that is provided by social engagement, and have made social marketing campaigns a core part of their marketing mix. As investments in social campaigns rise, executive teams are asking for more insight into campaign performance, going beyond counts of "likes" and "followers." But current approaches and manual efforts to measure social campaigns provide little insight into finding out what worked or why, what value it contributed to the business, or how to create better social campaigns in the future.

Dachis Group's Campaign Performance Monitor solves these problems by harnessing the power of big data to enable brands to optimize campaigns while the campaigns are in progress and measure the brand lift generated.

Campaign Performance Monitor is Dachis Group's fourth subscription-based software application built on top of its social business intelligence platform that monitors and measures the daily conversations between 30,000 brands and 100 million social accounts.

Features include: 

  • Campaign Setup identifies the campaign-relevant content in social using timeframes, paid/owned calendars, hashtags, links, social accounts and keywords, then learns what signal to include as a campaign executes.
  • Campaign Dashboards provide a real-time view into your campaign's performance and attributes, including signals, links, hashtags, participants, volume, sentiment and amplification to help understand what's working and enable campaign optimization.
  • Campaign Timelines help you track and benchmark multiple campaigns within and across brand families, and across social platforms. 
  • Campaign Reports include numerous pre-built, "boss ready" reports to share as slides with team members, showcasing the campaign's contribution to brand awareness, brand love, mindshare and advocacy. 

"Aside from the dead-simple set up, unlimited multiple simultaneous campaign tracking capabilities, and real-time social campaign dashboards," said Jeff Dachis, CEO and Founder, Dachis Group, "Anyone wanting to generate gorgeous, ready-to-use, and up-to-the-minute reports and presentations on the performance of your brand's social marketing campaigns can do so with Campaign Performance Monitor in just one click."

"Answering the question, 'What did we get for our social spend?' typically results in labor-intensive research and anecdotal justification," said Erik Huddleston, EVP Product and CTO, Dachis Group. "Campaign Performance Monitor provides brand managers with the insight to scale their social engagement."

Sign up for a 1-on-1 tour to learn how to gain insight from social campaigns and drive engagement at scale. To sign up, visit http://social.dachisgroup.com/tour-campaign/.

In addition to the launch of Campaign Performance Monitor, Dachis Group today announced an upcoming webinar titled "Social Campaigns: Test, Learn, Repeat" with industry thought leader Liz Courtney. The webinar will be held at 11am ET Wednesday, August 15, 2012, and registration is now open at http://social.dachisgroup.com/webinar-campaign/.

About Dachis Group
Dachis Group is the world's leading social software and solutions firm. Dachis Group measures and manages the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics and SaaS-based social intelligence data services, and the world's leading Social Business solutions group.

More than lightweight social broadcast point solutions, simple keyword-based listening solutions, or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.

The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 175 professionals around the world.

Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals. Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 90,000 brand advocates, 100 million social accounts, and a combined audience size of 5.2 billion followers, fans, and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.

Dachis Group Engagement @ Scale Social Software and Solutions

Social Performance Monitor -- As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Campaign Performance Monitor -- Social campaigns are a part of daily life for brand managers, as they try to scale their engagement across thousands or millions of audience members. But how do you know if they're working? Dachis Group's Campaign Performance Monitor helps you understand the business impact of campaigns by correlating social programs to business outcomes. 

Advocate Insight -- The world's largest and most powerful brands have large numbers of people that are passionate about those brands. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight also offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Employee Insight -- Employee advocates are an untapped Social Business resource for most of the world's largest and most powerful brands. Dachis Group's Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand's social effort.

Social Business Index -- Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Dachis Group designs, develops, manages, and measures global social engagement programs through its customer-facing Performance Brand Marketing programs and employee- and enterprise-facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.

As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest-growing social network and manages the Facebook presences for many of the world's leading brands.

Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.

Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Campaign Performance Monitor, Advocate Insight, Employee Insight and Social Performance Monitor at http://social.dachisgroup.com/tour/.

To find out how Dachis Group can help your business, contact inquiries@dachisgroup.com.

We are hiring. Dachis Group is always looking for talented professionals to join our team. Contact opportunities@dachisgroup.com.

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