SOURCE: Dachis Group

Dachis Group

April 19, 2012 08:00 ET

Dachis Group Launches Content Insight Functionality on Social Performance Monitor and Facebook Insights API Integration

Dachis Group Hosting Webinar to Explore Content Insight and the New Social Analytics Capabilities Built With Facebook Insights API

AUSTIN, TX--(Marketwire - Apr 19, 2012) - Dachis Group, the world's leading social software and solutions firm, today announced the launch of Content Insight and the integration of the Facebook® Insights API into its social analytics platform, providing brands with a way to measure the impact of conversation streams and determine the most effective content for their pages.

The new Content Insight capability is now available to customers of Dachis Group's Social Performance Monitor software-as-a-service (SaaS) product.

To learn more about Content Insight and Dachis Group's Social Performance Monitor capabilities, please sign up for the webinar "Brand Performance and Social Conversations" to be held 1:00 PM Thursday May 3, 2012 at

Dachis Group also announced that they are one of only a few companies out of 231 in total certified in three of four groups within the newly updated Facebook Preferred Marketing Developer (PMD) Program. The Facebook Preferred Marketing Developer Program helps developers build products that make social marketing easier and more effective for big brands looking to leverage the power of social marketing on Facebook for engagement at scale.

"We're proud to collaborate with Facebook on this service and excited to be able to surface deep conversation data for our customers," said Erik Huddleston, EVP Product and CTO, Dachis Group. "Executives are demanding real ROI measurement for social spend and Likes and Followers are no longer a satisfactory measure of performance. Brand marketers need better insight into which actions and messages are moving the needle on the business outcomes that matter."

The Promise of Social for Brands

For brand marketers, the rise of social networks like Facebook, with its 800 million users, brings both the promise of unprecedented access to customers and insight, and the challenge of how to make sense of the data and scale customer engagement.

Brands and companies set up Facebook Pages to market themselves and engage with customers. But until now, they've only had blunt instruments to measure the value of their investments -- the number of Likes or Fans -- to measure how well they're doing. Facebook Insights API gives brands better understanding into how well their Pages are reaching Facebook users and Dachis Group Content Insight uncovers which conversations the brand is having on Facebook are the most effective.

The Evolution of Facebook's Partner Program

When Facebook introduced the Preferred Developer Consultant (PDC) program in December 2009, Dachis Group companies comprised three of the seven inaugural members. The program was created to provide brands and organizations with a trusted list of companies experienced in integrating and creating Facebook products and technologies.

As Facebook's network grew, Dachis Group expanded to become one of the largest of the 90 partners, creating more than 500 custom Facebook applications, tabs, and Facebook connect integrations for global clients.

Today, Facebook rolled out its new Preferred Marketing Developer Program as part of its Facebook Marketing Developer Spring Summit. The program recognizes companies that have developed technologies in one or more of the following specialty areas:

  • Insights - Page and post analysis, benchmarking, KPI tracking, and other tools for measuring performance across Facebook objects.
  • Pages - Post scheduling and targeting, moderation, permissioning, and other tools to manage Facebook Pages.
  • Apps - Services and platforms for building socially enabled integrations -- customized or self service.
  • Ads - Advanced ad creation, campaign management, and reporting capabilities.

Dachis Group is certified to be included in three of the four partner classifications, including: Insights, Pages, and Apps.

How Dachis Group Leverages Facebook Data

As part of the Facebook Insights program, Dachis Group has launched its Content Insight service as a component of its Social Performance Monitor SaaS application.

Dachis Group's Content Insight analyzes all of a brand's Facebook posts, correlates it with other data flows, provides a rich collection of measures, and applies semantic analysis to show number of views and sentiment for each post and comment. Content Insight also integrates with Advocate Insight, Dachis Group's latest SaaS application, to show whether a Facebook visitor is one of the brand's advocates.

For each post, Content Insight provides:

  • Post Reach: The number of unique people who have seen the post.
  • Engaged Users: The number of unique people who have clicked anywhere on your post.
  • Sentiment: A measure from -100 to 100 capturing the overall sentiment for the post.
  • Virality Score: The number of unique people who have created a story from your Page Post as a percentage of the number of unique people who've seen it.
  • Post PTAT: "People Talking About This" is the number of unique users who have created a "story" about a page in a seven-day period, such as liking a page or posting on a wall.

Facebook® is a registered trademark of Facebook, Inc.

About Dachis Group
Dachis Group is the world's leading social software and solutions firm.

Dachis Group designs, develops, manages, and measures the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics, SaaS based social intelligence data services, and the world's leading Social Business solutions group.

More than lightweight social broadcast point solutions or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.

The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.

Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals, including but not limited to comments, posts, tweets, mentions and replies.

Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts and a combined audience size of 5.2 billion followers, fans and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.

Dachis Group Social Software and Solutions

Social Performance Monitor - As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Advocate Insight - The world's largest and most powerful brands have large numbers of passionate advocates. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Social Business Index - Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.

As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest growing social network and manages the Facebook presences for many of the world's leading brands.

Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.

Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Advocate Insight and Social Performance Monitor at

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