SOURCE: Dachis Group

Dachis Group

July 17, 2012 08:00 ET

Dachis Group Names Dominic Zuccarini as Executive Vice President, Global Sales

SaaS Software Sales Executive Brings Over 14 Years of Experience Creating Demand and Driving Revenue to the Growing Management Team

AUSTIN, TX--(Marketwire - Jul 17, 2012) - Dachis Group, the world's leading social software and solutions firm, today announced the appointment of Dominic Zuccarini as Executive Vice President, Global Sales. Zuccarini joins the Dachis Group management team with over 14 years of sales experience.

"Dominic has worked with some of the country's leading SaaS and solutions providers," said Jeffrey Dachis, Founder, President, and Chief Executive Officer, Dachis Group. "His combined experience in SaaS and social business sales will be critical to our current growth phase as we help the world's largest brands engage at scale with their markets leveraging our big data social business intelligence platform, and associated SaaS and solutions."

"As social has become a critical part of brand marketing strategy, there is a growing demand among the world's leading brands to scale their engagement with their audience," said Zuccarini. "And I have the unique opportunity to share Dachis Group's SaaS social analytics and social marketing services with clients around the world to meet that rising demand."

Zuccarini joins Dachis Group from Involver, a social media management company, where he served as Vice President of Field Sales. At Involver, he oversaw all sales, account management, and inside sales. He also initiated the strategy and launch of Involver's agency channel. Prior to his work at Involver, Zuccarini's 14-year career in SaaS sales included a key role in revenue generation for advertising and marketing platform Doubleclick, now part of Google, and six years in a senior revenue-generating role at RightNow Technologies, a leader in SaaS CRM, and was instrumental in their successful IPO in 2003. During his tenure at RightNow, Zuccarini worked with companies of all sizes to help them analyze and optimize their sales, support, and marketing organization structure and process.

Zuccarini joins Dachis Group's growing team of professionals in a network of global offices around the world. 

About Dachis Group
Dachis Group is the world's leading social software and solutions firm.

Dachis Group measures and manages the Social Business performance for the world's leading brands through a combination of Dachis Group's proprietary big data social analytics and SaaS based social intelligence data services, and the world's leading Social Business solutions group.

More than lightweight social broadcast point solutions, keyword based listening solutions, or commodity social content management systems, Dachis Group helps the world's leading brands by providing the data, insights, and action programs to deliver powerful social engagement at scale.

The company serves over 50% of Fortune 500 brands worldwide including clients Disney, Discover Financial Services, Estée Lauder, Hewlett Packard, IHG, Kodak, Nestlé, Nokia, and Target with a global network of offices employing over 250 professionals around the world.

Each day, the Dachis Group platform monitors 10 billion social behaviors and well in excess of 50 million social signals. Dachis Group's "big data" social analytics platform tracks, monitors and helps manage conversations across 30,000 brands, 100 million social accounts, and a combined audience size of 5.2 billion followers, fans, and subscribers from 233 countries across dozens of social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and Myspace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources.

Dachis Group Social Software and Solutions

Social Performance Monitor -- As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Advocate Insight -- The world's largest and most powerful brands have large numbers of passionate advocates. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight then offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Employee Insight -- Employee advocates are an untapped Social Business resource for most of the world's largest and most powerful brands. Dachis Group's Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand's social effort.

Social Business Index -- Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Dachis Group designs, develops, manages, and measures global social engagement programs through its customer facing Performance Brand Marketing programs and employee and enterprise facing Connected Company offerings. From social strategy, listening, community, collaboration to advocacy, Dachis Group delivers engagement at scale for its global clients.

As one of the largest Facebook® Preferred Marketing Developer Program partners, through Dachis Group and subsidiaries, Dachis Group has launched hundreds of custom Facebook applications, tabs, and Facebook connect integrations for global clients on the world's largest and fastest growing social network and manages the Facebook presences for many of the world's leading brands.

Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events.

Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

To learn more, register for the Social Business Index, a free service built on Dachis Group's social analytics platform, and sign up for a 1:1 tour of Employee Insight, Advocate Insight, and Social Performance Monitor at

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