SOURCE: Lightspeed Research

Lightspeed Research

April 20, 2011 13:44 ET

Daily Deal Site Buyers Become Repeat Shoppers and Spend More While Visiting

Lightspeed Research Survey Shows Daily Deal Sites Such as Groupon, LivingSocial and DailyDeal Deliver More Than Just One Deal and Done

WARREN, NJ--(Marketwire - Apr 20, 2011) - Daily deal site buyers do return to businesses after redeeming discounts and they spend more during their visits, according to a new survey by Lightspeed Research.

The online survey of 3,300 Lightspeed Research consumer respondents revealed that one in four has purchased a daily deal, and of those, 69 percent purchased more than one daily deal in the past 12 months. Nearly two-thirds (65 percent) said that they returned to patronize the businesses whose daily deals they had purchased.

Daily deals get buyers off the fence and traveling

Nearly two-thirds of respondents (60 percent) said a deal influenced them to buy something they were on the fence about. More than one-third (35 percent) said they were willing to travel 20 or more miles to use a deal.

Daily deals fuel additional sales

While visiting a merchant or service provider to redeem a deal, 60 percent of respondents said they spent additional money beyond the initial value of the deal. Nearby businesses benefit too: 40 percent of respondents said they made purchases at nearby businesses when they redeemed a deal. According to the research, about one in four respondents (23 percent) has allowed a daily deal to expire prior to using it.

Dining, entertainment and clothing tops with deal buyers

The top three daily deals purchased are dining (45 percent), clothing/apparel and shoes (36 percent) and entertainment/event tickets (32 percent).

To download survey results, including demographic break outs, please see: http://www.lightspeedresearch.com/pdf/lightspeed_daily_deal_site_data.pdf

Note to Editors

This survey was conducted April 8 - 13, 2011 and is based on 3,300 respondents who are members of Lightspeed Research's U.S. online panel.

About Lightspeed Research
Lightspeed Research (www.lightspeedresearch.com) is the market researcher's choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry's most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry's highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.

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