October 05, 2011 10:51 ET

Daily Mirror's Pride of Britain Awards Heroes Humble the Stars

LONDON, UNITED KINGDOM--(Marketwire - Oct. 5, 2011) - Every year the most deserving people in Britain are honoured at the Daily Mirror's Pride of Britain Awards in London sponsored by

The ceremony, hosted by Carol Vorderman, celebrates the achievements of truly remarkable people who make our world a better place.

Heroes from all over country attended the event, including the winner of the Young Fundraiser of the Year Award, George Major who raised £20,000 for a hospital in Reading.

Other winners were 11 year old Tom Phillips from Abergavenny, Monmouthshire who saved his father from a rampaging bull and Gurkha Dipprasad Pun, who saved the lives of 3 colleagues whilst on duty in Afghanistan.

These special guests were joined by a whole host of celebrities, including brand ambassador, Coleen Rooney. Wearing a limited edition dress from, Coleen commented:

"This is my favourite event. I've been coming for the past three years and I wouldn't miss it for the world.

"It's absolutely fantastic. A very humbling occasion."

Mark Newton-Jones, Chief Executive of Shop Direct Group commented:

"The incredible Daily Mirror's Pride of Britain Awards showcase everything that is fantastic about the people of this country. They give us the opportunity to celebrate remarkable acts carried out by the great British public at a time when all we seem to hear about is what's going wrong with our society. This is a night to recognise those who have gone beyond the call of duty – and to remind ourselves why we should all be proud of Great Britain.

"As Chief Executive of Shop Direct Group, I am delighted that we have been able to actively support this amazing event and our Littlewoods brand has again been able to sponsor the awards for the second year running."

Find out more about Littlewoods sponsorship of the Daily Mirror's Pride of Britain Awards.


• is part of Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa £1.7 billion

• The Group has 5m active customers across the business

• Shop Direct employs around 9000 people

• Brands include Littlewoods,, isme,, Littlewoods Ireland, Littlewoods Europe, Additions, Choice and K&Co

• We are the largest full price branded clothing and footwear retailer in the UK

• We are the 2nd largest online clothing retailer in the UK

• We are the 3rd largest bed and mattress retailer in the UK

• We are the 4th largest sportswear retailer in the UK

• We are the 5th largest electrical retailer in the UK

• Shop online at,, or

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