Luxe Design Studio

November 13, 2007 09:00 ET

Daily Shopping and Lifestyle Guide "I Heart Luxe" Gets a Makeover

Readers can expect to find new features, industry interviews, travel guides and more!

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 13, 2007) - I Heart Luxe, the essential daily shopping and lifestyle guide read by women around the world, is unveiling a brand new look on November 13, 2007. The revamped site will include in-depth feature articles, daily reader updates via email, travel guides, access to newsletter archives, and new ways to share, submit and view favorite I Heart Luxe articles.

Editor-in-Chief Aaron De Simone is the 26-year-old British Columbia native behind the wildly popular website, which receives more than 13,000 visitors per week. Although he launched the site less then a year ago, De Simone understands that his audience craves the very latest, particularly when it comes to design. Says De Simone, "Our new website will reflect the style and savvy of our readers, while giving them even more of the luxurious products that they love." The new website will also incorporate a "most popular" list that friends can share via email, industry interviews with some of the world's hottest designers, make-up artists, and more.

I Heart Luxe employs writers in New York, and Victoria BC, as well as a network of trend spotters around the world with an eye for the latest "it" products. I Heart Luxe recently was named one of the top 100 lifestyle blogs by Kineda. To date, the site has had over 275,000 visits and receives approximately 50,000 to 60,000 visitors per month. Readers visit multiple times per day to for the newest trends in fashion, beauty, design, lifestyle and travel. For more information visit

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