BOSTON, MA--(Marketwired - Feb 20, 2014) - Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, now offers Pinterest integration in its arsenal of social engagement solutions aimed at amplifying engagement via gamified content. Its first deployment of this latest innovation is for Southwest Media Group, which is overseeing an upcoming tourism campaign.
Dailybreak creates gamified content campaigns that are topical, relevant and socially sharable enough to go viral. The goal is engagement with a brand, providing an enjoyable and educational user experience through content optimized with gamified mechanics. Campaigns are designed to spread through sharing on social networks such as Facebook or Twitter, and now these campaigns can act as a fun, inviting, educational first step on Pinterest.
Since its launch in March 2010, Pinterest has grown into one of the top destinations online with over 70 million users and 2.5 billion views per month. Pinterest also has over 500,000 business accounts. The average length of one visit to Pinterest's site is 14.2 minutes. Dailybreak Media has already recorded significant engagement metrics including increased time spent and social shares within its ongoing beta campaigns using Pinterest, demonstrating the effectiveness of the popular network when paired with gaming mechanics.
"It's hard to dismiss the explosive popularity of Pinterest. Consumers worldwide have helped catapult it ahead of even Twitter in popularity. By integrating with Pinterest, we offer marketers yet another way of maximizing the Pinterest phenomena, adding the unmatched engagement power of gamified content as the perfect 'front door,'" said John Federman, Dailybreak Media's CEO and chairman.
Dailybreak Media recently launched its first Pinterest-integrated campaign after partnering with Southwest Media Group, which wanted to develop a highly targeted, seasonal tourism-focused promotion. The campaign -- one of the first of its kind in the U.S. -- incorporates a short video and quiz, leading users to a tableau of entertainment possibilities for younger visitors, where they are invited to collect and "pin" ideas for things to do with their children and grandchildren.
Highly visual content with a collectible quality is especially suited for Pinterest integration. Campaigns designed to go viral, utilizing the right mix of social sharing platforms, expand audience reach exponentially. Dailybreak Media's full-featured native engagement platform, combining multi-step Challenges with branded content and social sharing capabilities, is all the more robust with the added ability to leverage Pinterest as a way to help consumers engage with a brand.
Dailybreak's gamified content, known as Challenges, is now available across a variety of social platforms, including Twitter and Facebook, with Pinterest the latest addition to its catalog. In addition to being a preferred network among Dailybreak Media's user base, it is an ideal integration partner due to its uniquely long shelf-life. Pins will be accessed and re-pinned for several months, so branded content will continue to gain traction over time.
"Social networks all play different roles in creating meaningful engagement," notes Federman. "At Dailybreak Media we recognize our unique ability to apply our data-driven, gamified engagement platform as the perfect complement to what each excels at on its own."
About Dailybreak Media
Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Procter & Gamble, Dunkin' Donuts, PUMA, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.