SOURCE: Dailybreak Media

Dailybreak Media

October 28, 2013 10:00 ET

Dailybreak Media Delivers Over 30,000 Engagements for Denny's 'Build Your Own Pancakes' Campaign

Consumers Got Creative Engaging With Denny's Unlimited Pancake Combinations

BOSTON, MA--(Marketwired - Oct 28, 2013) -  Dailybreak Media, the native engagement platform designed to drive brand participation and consumer action at scale, announced today the results of a recent native engagement campaign with Denny's, America's iconic family diner. The campaign was designed to build awareness, interest and excitement around the brand's new "Build Your Own Pancakes" menu and drive traffic to Denny's restaurants nationwide.

Dailybreak created an interactive experience which encouraged consumers to engage with the brand while educating them on the new limited time only menu. The "Build Your Own Pancakes Challenge" incorporated branded videos and trivia which led consumers to build their own digital pancake masterpiece from a variety of menu toppings and mix-ins. Users were able to name their final design and share the unique creation with family and friends via social channels, driving consumers in store to purchase.

On average consumers invested over three minutes in the digital experience and Dailybreak delivered over 30,000 engagements for the brand. The digital campaign also generated more than 25,000 pancake design submissions designed and over 26,000 store locator searches completed.

"This Challenge was the perfect mix of engaging graphics and creativity to get consumers to engage, learn and interact digitally with Denny's and drive them in-store," says John Federman, Dailybreak CEO. "At the core of the experience was a sense of whimsy and fun -- all the while underscoring the fresh, varied ingredients that define the Denny's experience."

"We are thrilled to achieve such a high number of engagements through Dailybreak Media and the 'Build Your Own Pancake' experience as we are always looking for new for consumers to interact with our brand," said John Dillon, Vice President, Brand Marketing & Field Marketing, Denny's Corporation.

About Dailybreak Media

Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Procter & Gamble, Dunkin' Donuts, PUMA, Halls and Chevrolet. For more information, visit

About Denny's

Denny's is one of America's largest full-service family restaurant chains, currently operating more than 1,680 franchised, licensed and company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Honduras, Guam, Puerto Rico and New Zealand. For further information on Denny's, including news releases, please visit the Denny's website at

Contact Information

  • For more information, contact:

    Jeff Lavery
    SVM Public Relations for Dailybreak Media
    Email Contact
    (401) 490-9700