SOURCE: Dailybreak Media

Dailybreak Media

October 14, 2014 10:00 ET

Dailybreak Media Survey: Brand-Sponsored Games Drive Consumer Action

Advertising Platforms That Integrate Contests and Rewards Boost Audience Engagement

BOSTON, MA--(Marketwired - Oct 14, 2014) - Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, today released the third installment of data findings from its "Dailybreak Brand Engagement Survey," an analysis soliciting consumer feedback on the ways they engage with brands. Survey results showed that today's consumers gravitate towards games and contests, and that gamified content is popular across every major age bracket surveyed.

The Dailybreak Brand Engagement Survey polled consumers across all major age groups, including millennials, GenX'ers and baby boomers. By asking respondents how they engaged in online gameplay or contests, as well as the platforms they used to access those challenges, Dailybreak gained important visibility for brands evaluating the usefulness of gamified content for driving deeper engagement.

The survey showed that surprisingly, millennials were not the front-runners as those most likely to engage in games or challenges when presented with the option. Baby Boomers were the audience most likely to participate in a contest, yet all demographics indicated the likelihood to share personal information in a contest if there was a potential for reward.

  • More than 40% of respondents to the Dailybreak Brand Engagement Survey said they played games on their smartphone, while over 30% did so on the Internet; 
  • 43% of respondents said they had played a game, challenge or entered a contest that was sponsored by a brand;
  • Overall, Baby Boomers represented the demographic most likely to have knowingly played a game or participated in a contest, with 49% of respondents doing so. 45% of Gen-X respondents had done so knowingly, followed by millennials at 40%.
  • Contests -- and the promise of rewards -- drove consumers to willingly share their personal information with brands. Nearly 43% of respondents said they were somewhat likely to share personal info by participating in a contest, and 31% said they were very likely to do so if there were rewards involved. 

"It's no surprise that games and contests rise to the top of the list in terms of preferred ways that consumers -- across all age groups -- choose to engage with brands," said John Federman, chairman and CEO of Dailybreak Media. "The Dailybreak Media Brand Engagement Survey confirms this and underscores the power of educating a consumer to a brand's message while that consumer is entertained and rewarded with fun content powered by game mechanics."

About Dailybreak Media
Dailybreak is a social engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Cat's Pride, Denny's, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.

Contact Information

  • For more information, contact:
    Jeff Lavery
    SVM Public Relations for Dailybreak Media
    Email Contact
    (401) 490-9700