SOURCE: Dailybreak Media

Dailybreak Media

September 15, 2014 10:00 ET

Dailybreak Media Survey: How User Generated Content Transforms Brand Engagement

For Brands Seeking Loyal Followers, Sharing of UGC Is Essential to Attracting Millennials and Baby Boomers Alike

BOSTON, MA--(Marketwired - Sep 15, 2014) -  Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, today released the second batch of findings from its "Dailybreak Brand Engagement Survey," an analysis soliciting consumer feedback on the ways they engage with brands. Survey results showed that consumers are eager to share brand experiences with friends through user-generated content (UGC), driving the popularity of campaigns that incorporate photo-sharing and other shared content.

The "Dailybreak Brand Engagement Survey" polled consumers across age groups, including millennials, GenX'ers, baby boomers and those over the age of 68. By asking respondents how frequently they share photos or video online, as well as polling them on which types of sources they find most credible, Dailybreak gained critical insights into which groups regularly share UGC and the valuable role friends' social media posts play in shaping their opinions.

The most significant results stemmed from how frequently every major age group posted photos and video online:

  • Almost 70% of respondents to the Dailybreak Brand Engagement Survey said they share pictures or video online "once in a while," and nearly 11% do so "all the time"; 
  • Although Generation X members (age 35-48) are the heaviest sharers, a majority of those across all generations post pictures or video "once in a while" or "all the time" with similar frequency -- including those over the age of 68;
  • The survey also revealed that Facebook leads daily social media usage across all generations. Fifty-three percent use Facebook at least once daily, far more than any other social network;
  • 59% of respondents judged their friends' social posts to be moderately or very credible (50% moderately, 9% very);
  • Generationally, Gen-X'ers are the heaviest daily users of all social media except Snapchat, which is predominantly used by millennials.

"Today's advertising campaigns are likely to fail if they're static, standalone executions that don't drive consumers to engage with the brand beyond a cursory glance," said John Federman, chairman and CEO of Dailybreak Media. "Through the implementation of gamified campaigns, whereby brands introduced a mechanism encouraging users to share content, we see that today's consumers want deeper engagement with the brands they love. With the right platform in place, content sharing is seamless, credibility is established and viral distribution is practically guaranteed."

About Dailybreak Media

Dailybreak is a social engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world's leading brands including Cat's Pride, Denny's, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.

Contact Information

  • For more information, contact:
    Jeff Lavery
    SVM Public Relations for Dailybreak Media
    Email Contact
    (401) 490-9700