SOURCE: DairiConcepts


August 17, 2011 07:00 ET

DairiConcepts Launches New Corporate Brand to Reflect Company's Innovative Nature

SPRINGFIELD, MO--(Marketwire - Aug 17, 2011) - A fresh look for its website and a re-designed logo reflect DairiConcepts' new corporate image as an agile innovator within the highly competitive food industry. That's according to President Jeff Miyake, as DairiConcepts rolls out the new website and corporate brand Aug. 17.

DairiConcepts makes cheese- and dairy-based ingredients for companies in the food industry. It has built its business by providing application-specific products and services to meet the unique requirements of its customers. In the process, it has become more innovative and flexible in developing customized products.

DairiConcepts' new, easily navigated website,, showcases these products, the food trends it supports and its technical capabilities. One particularly beneficial site feature is a user-friendly tool that allows qualified food industry professionals and product developers to quickly access information about ingredients and order samples.

The site also demonstrates how DairiConcepts' product lines offer extensive flavor selections to meet market demands and trends. Its product lines support natural and clean label declaration, health and wellness, organic, kosher, halal and ethnic choices.

"Families increasingly take their food choices seriously. During the past decade, DairiConcepts has developed an excellent track record for anticipating trends and helping our clients deliver foods that match tastes and preferences," Miyake said.

He added that DairiConcepts' new corporate brand reflects the company's innovative nature. The logo's use of swirls in graduated colors represents a flexible, dynamic company committed to new product developments, technologies and international expansion. The green represents DairiConcepts as a growing company; the blue represents corporate integrity and professionalism; and the yellow-orange denotes the company's energy and creativity.

"Our new corporate brand is distinctive, as is our website," Miyake said. "They personify DairiConcepts to the world, and we believe our customers will continue to be proud to be associated with our brand and to link to our website."

About DairiConcepts

DairiConcepts, L.P., is a leading U.S. provider of innovative, dairy-based ingredients for the global food industry, producing cheese and dairy powders and concentrates, seasonings, flavor enhancers and hard Italian cheeses. The company also provides contract manufacturing services requiring a high level of expertise.

DairiConcepts serves icon-brand food companies, foodservice providers, restaurant chains and industrial ingredient and private label food manufacturers. Founded in 2000 as a partnership of Dairy Farmers of America, Inc. and Fonterra Co-operative Group, Ltd., DairiConcepts today has nine manufacturing plants in the United States, two development laboratories and a pilot testing plant. Major facilities are certified for organic, kosher and halal production. Internationally, DairiConcepts does business in Latin America, Mexico, Europe and Asia, and is expanding into the Middle East.

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