SOURCE: Try Running Kids

February 17, 2009 08:00 ET

Dairy Council of Florida Teams Up With Try Running Kids to Encourage Healthy Lifestyles for Children

Strategic Partnership Combines Resources to Tackle Childhood Obesity Crisis by Expanding 'Journey to Fitness' Adventure-Based Interactive Edutainment in School Classrooms

MAITLAND, FL and LAKE MARY, FL--(Marketwire - February 17, 2009) - The Dairy Council of Florida (DCF) and Try Running Kids (TRK), a company whose mission is to promote healthy lifestyles through adventure-based interactive educational entertainment (edutainment) programs in classrooms nationwide, announced today it is teaming up to tackle the overwhelming child obesity issue in the U.S.

"Today's children are increasingly overweight and yet undernourished, rarely meeting their daily nutritional requirements for key nutrients of concern -- calcium, magnesium or potassium. The school environment is an ideal setting for teaching healthy eating and physical fitness behaviors," said Jennifer W. Sills, Registered Dietitian for the Dairy Council of Florida. An estimated one-fourth of a child's daily nutritional requirement for breakfast and one-third of their daily lunch requirement are provided through school meal programs.

"We're pleased to support Try Running Kids' action-oriented programs with nutrition education, resources and incentives to make positive and lasting changes in the lives of today's youth," added Sills.

"The Dairy Council of Florida has a long history of supporting healthy, nutritional programs in schools, and we're proud to partner with them on our Journey to Fitness adventure series to address the health crisis affecting today's kids," said Try Running Kids Executive Director Jim Taylor.

As part of this strategic partnership, the DCF will provide information and resources to expand TRK's Journey to Fitness video series. In the Journey to Fitness video series, kids perform physical exercises in the classroom, while learning about nutrition and how to lead a healthy lifestyle. Self-directed personal goals, group challenges, online games, healthy recipes, fun fitness and nutrition facts, physical fitness and school fund raising are all elements of TRK programs.

Try Running Kids will provide its expertise in youth programs, education and technology and its proven experience in developing programs with measureable results that are helping to solve critical needs such as childhood obesity, meeting the schools' physical fitness requirements, and helping schools raise money they so desperately need.

This partnership will be part of DCF's new child nutrition and fitness initiative that focuses on empowering kids to make smart choices about their nutrition and physical activity. Visit to learn more.

About the Dairy Council of Florida

The Dairy Council of Florida is designed to enhance the school milk experience for students through marketing concepts that make milk and dairy foods more accessible and appealing. The Council also works with Florida educators to provide classroom materials and resources that further enhance the dairy industry's image. The Council is one of 20 member organizations of the United Dairy Industry Association and carries out the programs of Dairy Management, Inc., the umbrella organization based in Chicago. For information on milk call 1(800) 516-4443 or visit our web site at

About Try Running Kids

Based in Lake Mary, Fla., Try Running Kids (TRK) is a company whose mission is to teach children to live a healthy lifestyle through adventure-based interactive educational entertainment (edutainment) programs in the classroom. TRK was created by leading experts in youth programs, education and technology -- all of whom are passionate about helping today's kids and schools by promoting healthy lifestyles and giving schools the financial boost they desperately need today. Used in schools in 12 counties throughout Florida, Try Running Kids is rapidly growing and expanding nationwide. For more information, visit

Contact Information

  • Try Running Kids
    Tammy Snook
    HighTech PR, Inc.
    Email Contact

    Dairy Council of Florida
    Jennifer W. Sills MPH, RD/LD, N, SNS
    Email Contact