SOURCE: Dairy Fresh Farms Inc.

November 21, 2006 09:30 ET

Dairy Fresh Farms Announces Field Trials for Premium Ice Cream With Omega-3s

Canadian Market for Premium Ice Cream Is Estimated to Be Worth $240m

VANCOUVER, BC--(Marketwire - November 21, 2006) - Dairy Fresh Farms Inc. (PINKSHEETS: DYFR) (FRANKFURT: D8I) (www.dairyfresh.ca) announces that field trials for Premium Ice Cream with Omega-3s will start in Vancouver and Montreal. The market for Premium Ice Cream is estimated to be worth over $240m annually in Canada.

Mr. Robert Harrison, CEO and Director of Dairy Fresh Farms, states that, "Our new formulations acquired from NutriOne Corp. will allow Dairy Fresh to begin field trials for a 'New Generation' of healthy great tasting Ice Cream. Six flavors will be tested during the trial period in Vancouver and Montreal. Management estimates the market for this family of Ice Cream to be $240m annually. This is a very large opportunity for the company; we are absolutely delighted with this revolutionary breakthrough in the 'Dangerous and Delicious,' healthy-for-you Ice Cream market."

About Dairy Fresh Farms

Dairy Fresh Farms Inc., and its brand Dairy Fresh Farms™, is a Canadian corporation established to develop a superior and unique, patented dairy process for the North American consumer. This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GMO Free canola oil, along with four other all-natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desired taste and texture while offering additional health benefits. Canola oil was chosen as the fat substitute because it contains a very low level of saturated fatty acids while adding a relatively high level of monounsaturated and Omega-3 fatty acids as well as vitamin E and K, all without compromising the taste. Additionally, the Canadian Heart and Stroke Foundations "Health Check" program supports our claim that Dairy Fresh is "the best thing to happen to milk since Louis Pasteur™"

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

Contact Information

  • Contact:
    Ian Morrice
    Vice-President
    Dairy Fresh Farms Inc.
    1-866-871-1614
    www.dairyfresh.ca