SOURCE: Dairy Fresh Farms Inc.

November 17, 2006 09:30 ET

Dairy Fresh Farms Announces That Canola Oil Has Received Coveted FDA Heart Health Claim in the United States

DFF Pressing Health Canada, for Similar Recognition

OTTAWA, ON -- (MARKET WIRE) -- November 17, 2006 -- Dairy Fresh Farms Inc. (PINKSHEETS: DYFR) (FRANKFURT: D8I) announces that Canola Oil has received the coveted FDA Heart Health claim in the United States.

Mr. Ian Morrice, Executive VP and Director of Dairy Fresh Farms, states, "We are absolutely delighted with this strong acknowledgement by the FDA in the United States of America. We will be pressing the people at Health Canada for similar recognition to allow Canadian Consumers the opportunity to make educated healthy choices. Further to this we see this acknowledgement of Canola Oil as further proof to the background research that our team has conducted over the past 5 years at that time. Dairy Fresh Farms specifically selected Canola oil as the replacement oil for saturated fats in its dairy products because of its superior nutritional profile: canola oil is high in healthy unsaturated fats (93%), free of cholesterol and trans fats, and has the lowest saturated fat (7%) of any common edible oil; in addition it is high in Omega 6s and 3s."

Rob Harrison, CEO of Dairy Fresh Farms, added, "The removal of bad fats and the re-introduction of healthy fats in the form of Canola oil in Dairy Fresh milk beverages and ice cream is a dynamite combination for the health conscious consumer who not only gets great taste but will also get healthy benefits from canola and from the healthy and natural ingredients of milk that have been retained."

About Dairy Fresh Farms

Dairy Fresh Farms Inc., and its brand Dairy Fresh Farms™, is a Canadian corporation established to develop a superior and unique, patented dairy process for the North American consumer. This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GMO Free canola oil, along with four other all natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desired taste and texture while offering additional health benefits. Canola oil was chosen as the fat substitute because it contains a very low level of saturated fatty acids while adding a relatively high level of monounsaturated and Omega-3 fatty acids as well as vitamin E and K, all without compromising the taste. Additionally, the Canadian Heart and Stroke Foundations "Health Check" program supports our claim that Dairy Fresh is "the best thing to happen to milk since Louis Pasteur™"

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

Contact Information

  • Contact:
    Ian Morrice
    Dairy Fresh Farms Inc.