SOURCE: Dairy Fresh Farms Inc.

January 18, 2006 09:00 ET

Dairy Fresh Farms to Launch New Healthy Decadent Ice Cream in North America This Summer

TORONTO -- (MARKET WIRE) -- January 18, 2006 -- Dairy Fresh Farms Inc. (OTC: DYFR) ( announced today that it plans to launch its highly awaited "healthy" decadent ice cream for the Summer of 2006, and compete in the $22 billion USD North American ice cream market.

According to the company, the preliminary taste tests were completed in early December, and it will begin targeted taste tests in three major markets: Vancouver, Calgary and Montreal, over the next four months. Dairy Fresh Farms plans to have the ice cream on the shelves of retailers by this Summer.

Rob Harrison, President of Dairy Fresh Farms Inc., stated, "We anticipate that the ice cream will be quickly accepted by the market as the best choice in terms of its rich taste, choice of flavors, and mouth watering ingredients, as well as being the one and only healthy ice cream with virtually no saturated fat." Mr. Harris continued, "Having been personally responsible for the successful launch of other leading brands in Canada, such as Ben & Jerry's, I believe the market has been awaiting a healthy ice cream that offers no compromise in terms of taste and feel. That is exactly what our dairy technology has been able to achieve."

About Dairy Fresh Farms Inc.

Dairy Fresh Technologies Ltd., and its brand Dairy Fresh Farms™, is a Canadian-based corporation established to develop a unique, patented dairy process for the North American consumer. This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GM0 Free canola oil, along with four other all natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desirable taste and texture while offering additional health benefits. Canola oil was chosen as the fat substitute because it contains a very low level of saturated fatty acids while adding a relatively high level of monounsaturated and Omega-3 fatty acids as well as vitamin E and K, all without compromising the taste. Additionally, canola oil also complements the 'mouth feel' of a much higher fat level milk product without adding cholesterol to the drinker's diet. Dairy Fresh milk has been available for purchase since January 2005 in approximately 205 Safeway stores located throughout Western Canada, and management hopes to make this product available in virtually every major retailer throughout Canada by the Summer of 2006. The company went public in February 2005 as a result of a reverse merger.

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The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

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