Dairy Queen Canada

Dairy Queen Canada

May 26, 2015 06:50 ET

Dairy Queen® Announces New Jurassic Smash Blizzard® Treat in Partnership with Universal Pictures' Jurassic World

Universal and Amblin Entertainment Film to be Released in North America on June 12, 2015

BURLINGTON, ONTARIO--(Marketwired - May 26, 2015) -

Editors Note: There is a photo associated with this press release.

Fans of summer have a lot to cheer about. Dinosaurs are returning to the big screen and the Dairy Queen® system, the international retail food and treat category leader and part of Berkshire Hathaway (NYSE:BRK.A)(NYSE:BRK.B), is planning a Jurassic-sized adventure to celebrate.

The Dairy Queen system is serving up an adventure in every bite with the introduction of the new Jurassic Smash Blizzard® Treat as part of its partnership with Universal Pictures for Jurassic World, the long-awaited next installment of Steven Spielberg's groundbreaking Jurassic Park series.

This is the first major motion picture collaboration for the iconic treat leader in more than 20 years and comes as the brand celebrates its 75th anniversary. The DQ marketing campaign for Jurassic World, includes television and digital advertising as well as social media and PR support.

"Fans can visit participating Dairy Queen® and DQ Grill & Chill® restaurants to experience some of the unique and creative ways we are bringing Jurassic World to life across Canada," said Candida Ness, Senior Director of Marketing for Dairy Queen Canada. "We have six specially designed Blizzard® cups inspired by movie moments, in-store signage and point-of-sale materials worthy of selfies, and our film-inspired Jurassic Smash Blizzard® Treat."

Sure to be this summer's smash hit at DQ® restaurants, the Jurassic Smash Blizzard Treat is the ultimate cookie mash-up. Fans will enjoy a sweet, epic-sized smash, blending peanut butter cookies with rich chocolate chip cookie dough bites, choco chunks and DQ signature vanilla soft serve, all topped with a peanut butter drizzle. The Jurassic Smash Blizzard Treat will be served at DQ restaurants across Canada starting June 1 and while supplies last.

"Blockbuster movies, like Jurassic World, and visits to Dairy Queen restaurants are what summer is all about," said Ness. "Inspired by the highly anticipated film, our treats offerings are bursting with innovative, indulgent flavours that would leave any DQ fan satisfied."

For more information about Dairy Queen Canada, visit DairyQueen.ca. Connect with DQ on Twitter using #LOVEmyDQ and at Twitter.com/DQCanada. Visit the DQ Canada Facebook fan page at Facebook.com/dairyqueencanada.

About Dairy Queen Canada

Dairy Queen® Canada is a wholly owned division of International Dairy Queen (IDQ), a system comprising of more than 6,300 Dairy Queen® stores in Canada, the United States, and 20 other countries worldwide. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, legendary investor and CEO. Dairy Queen® Canada operates a system of more than 590 Dairy Queen® locations featuring signature products such as Blizzard® treats, DQ® Cakes, Premium Fruit Smoothies and Julius® Originals, and serving other popular treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips, and various snack items.

About Jurassic World:

Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Trevorrow & Derek Connolly, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.

Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. www.jurassicworld.com

To view the film trailer, visit http://www.jurassicworldmovie.com.

To view the photo associated with this press release, please visit the following link: www.marketwire.com/library/20150525-jurassicsmashblizzard800.jpg.

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