SOURCE: Dairy Queen

Dairy Queen

August 04, 2015 07:00 ET

Dairy Queen® Serves Up Miracles Across Canada on August 13

13th Annual Miracle Treat Day Celebrations Continue in Support of Children's Miracle Network

TORONTO, ON--(Marketwired - August 04, 2015) - Dairy Queen® Canada is getting ready to serve up miracles for the 13th annual Miracle Treat Day on August 13. On this day, the legendary curly cone creator will be donating proceeds from every Blizzard® Treat sold at DQ® locations across Canada to Children's Miracle Network member hospitals.

"This year we’re thrilled to continue our annual Miracle Treat Day tradition alongside our year-long 75th anniversary celebrations," said Jessica Warren, Senior Marketing Manager, Dairy Queen Canada. "We've had a spectacular year and together with our franchisees, crew and fans, we're looking forward to making this the best Miracle Treat Day yet!"

Each year, hundreds of volunteers including DQ employees, franchise owners, executives and local celebrities, come together on Miracle Treat Day in support of the 14 Canadian Children's Miracle Network member hospitals.

"The longtime support from DQ and its fans has been incredible. Thousands of children are treated daily at our member hospitals and the DQ community helps make miracles happen for them every day," said John Hartman, Chief Operating Officer, Children's Miracle Network Canada. "We encourage Canadians to visit their local DQ on August 13 to support the Children's Miracle Network member hospital in their community."

Since the partnership began in 1984, Dairy Queen has become a top contributor to Children’s Miracle Network, with $100 million raised to-date across North America through donations from DQ franchisees, fans and the corporate office, all of which stays local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care.

About Dairy Queen® Canada
Dairy Queen Canada is a wholly owned division of International Dairy Queen (IDQ), a system comprising of more than 6,500 Dairy Queen stores in Canada, the United States, and 26 other countries worldwide. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, legendary investor and CEO. Dairy Queen Canada operates a system of more than 590 Dairy Queen locations featuring signature products such as Blizzard® Treats, DQ® Cakes, Premium Fruit Smoothies and Julius® Originals, and serving other popular treats, great tasting burgers, chicken sandwiches, wraps and Chicken Strips, and various snack items.

About Children's Miracle Network
Children's Miracle Network® raises funds for 170 children's hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it's needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children's Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.

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