SOURCE: Rise Interactive

Rise Interactive

January 26, 2011 10:00 ET

Dale Carnegie Training Chooses Rise Interactive as PPC Marketing Partner

CHICAGO, IL--(Marketwire - January 26, 2011) - Dale Carnegie Training, an international leader in business and workforce training based in New York, recently engaged Rise Interactive to manage their worldwide Paid Search (PPC) program. Rise Interactive, a Chicago-based Internet marketing agency, was selected after thorough discussions with several competing vendors. Dale Carnegie Training works with individuals, groups and organizations to produce tangible business results by emphasizing key business management areas, such as leadership, team management, process improvement, presentation skills and team member engagement.

Dale Carnegie Training programs are offered in over 85 countries and more than 25 languages. The Wall Street Journal recently named them as one of the top 25 franchises compared to nearly 3,000 other franchise brands. Another impressive fact is that Dale Carnegie claims 400 of the Fortune 500 companies as clients. Dale Carnegie will partner with Rise to optimize the current PPC program and expand their Paid Search presence beyond the six countries currently included in the program.

When asked what led to their decision, "We chose Rise based on their robust reporting capabilities for our multinational and multilingual campaigns, analytical insight and thought leadership in the field," said Piera Palazzolo, Senior Vice President at Dale Carnegie Training.

When asked about the most exciting aspect of working with Dale Carnegie Training, Rise CEO Jon Morris responded, "Working with Dale Carnegie provides Rise with an opportunity to expand our international capabilities. We're excited to work in various countries and languages to achieve their end goal -- generating leads for their program and improving their already-impressive position as a leader in business training services."

About Rise Interactive

Rise Interactive ( is a Chicago Internet marketing agency focused on finding innovative ways to keep its clients ahead of the competition. Rise takes a direct marketing approach to the Internet, with the constant goal of generating new customers at the lowest acquisition cost possible. Rise does this by driving traffic, measuring, and continuously optimizing for performance. Its specialized services include search engine optimization (SEO), paid search, affiliate marketing, display advertising, e-mail marketing, social media, reputation management, and web analytics consulting. Rise was recently included in the Inc. 500 List of fastest growing private companies in the United States.

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