SOURCE: GreenLight


August 01, 2016 09:10 ET

Dallas-Based greenlight Makes Major Promotion on the Heels of Continued Growth and 10-Year Anniversary

Co-Founder Olivia Cole Becomes Chief Operating Officer at Full-Service Creative Agency

DALLAS, TX--(Marketwired - August 01, 2016) - Creative agency greenlight announced today the promotion of co-founder and former client services director Olivia Cole to Chief Operating Officer. This major promotion comes at an opportune time for the agency, just after celebrating 10 years in Dallas, as well as following a steady stream of continued growth, which Cole has been an integral part of securing.

In her new role, Cole will continue to report to CEO Erik Herskind, and offer support across all of greenlight's clients including Gold's Gym, La Quinta Inns & Suites, La Cantera Resort & Spa and Plum Yoga in Dallas.

As Chief Operating Officer, Cole's responsibilities will expand beyond client service. While continuing to oversee service across account teams, Cole will also be responsible for managing direction on creative, production, media planning, agency profitability and human resources, offering guidance across all facets of the agency.

"From day one, Olivia has been instrumental to greenlight's success," CEO Herskind said. "I've never worked with an agency professional that gains client trust as genuinely and effectively as Olivia. She has the gift of understanding what they want from their agency and then inspires the greenlight team to deliver it."

On the heels of greenlight's 10-year anniversary, Cole's promotion is equal parts recognizing her for the outstanding contribution she has made to the agency's success and positioning the agency for the future, according to Herskind.

"Having been part of greenlight since its founding, my heart and soul are woven into the fabric of this agency; I'm honored to be considered such an essential part of leading greenlight into the next 10 years," Cole said. "As COO, I realize that success means balancing the needs of the agency and in the end have a motivated staff, happy clients and a profitable company. My continued goal in 2016 is to uncork the culture of our agency, as I believe this is truly what matters in bringing great creative work to life."

In terms of agency growth, Cole has been an essential part of building relationships leading to new business wins, including, most recently a brand launch for BBQ Pitmaster Will Fleischman. She also has been instrumental in continuing and building long-standing client relationships with Gold's Gym and La Quinta, both of which have led to expanded partnerships and creative opportunities.

One of Cole's biggest initiatives was, most recently, leading greenlight's full agency repositioning initiative in 2015. Cole restructured the agency's approach to hiring, new business strategy, and marketing, as well as a plan to improve culture among the agency as a whole.

About greenlight

Passionate about bringing brands to life, independent creative agency greenlight are experts in brand development and strategic thinking around promotion and platform design. Based in Dallas, Texas, this 10-year-old agency works closely with its partners, including Gold's Gym, La Quinta Inns & Suites, La Cantera Resort & Spa and Plum Yoga in Dallas to bring innovative thinking, goals and ultimately, brands, to life. The agency's dedication to a robust agency culture, one that is inclusive, fun and atypical (in a good way), led greenlight to be named one of the Dallas Business Journal's 2016 Best Places to Work in North Texas.

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