SOURCE: Levenson & Hill

February 23, 2009 11:21 ET

Dallas Center for the Performing Arts Taps Levenson & Hill for Lexus Broadway Series Marketing

DALLAS, TX--(Marketwire - February 23, 2009) - Levenson & Hill has been selected by the Dallas Center for the Performing Arts to develop strategic promotional, advertising and media services for the new Dallas Center for the Performing Arts' Lexus Broadway Series, beginning with the Fall 2009 inaugural season. The opening 2009-2010 season will be announced later this year.

The Center, which opens Oct. 12, will offer state-of-the-art venues for Broadway, opera, theatre, dance, concerts, family programs, festivals and more. The Center completes the 19-block Dallas Arts District, which has been in development for more than 25 years.

Barbara Levenson, chief executive officer of Levenson & Hill said: "We are very privileged to partner with the Center on its Broadway Series. The Center is destined to become a cultural destination that will be unparalleled in the world, and we are delighted to be a part of its opening, and continuing, success."

Andy Harmon, Levenson & Hill's SVP, Director of Branding and Activation added: "The Lexus Broadway Series will be a vital part of the Dallas cultural experience and we are excited to help the Center raise the standard of theatre and entertainment in the region. We have a vibrant, thriving metropolitan center and plan to ensure that everyone gets an opportunity to experience the brilliance of Broadway right here in the heart of the Dallas Arts District."

The Center's Lexus Broadway Series will take place in the 2,300-seat Margot and Bill Winspear Opera House, designed by Foster + Partners under the direction of Pritzker Prize-winning architect Norman Foster. The Broadway series will range from blockbuster musicals to world premieres.

The Center has engaged Shorenstein Hays Nederlander (SHN), a leading theatrical entertainment company with offices in New York and San Francisco, as a consultant on the presentation of the new Lexus Broadway Series. This strategic relationship between the Center and SHN brings together two dynamic performing arts ventures that share the common goal of creating outstanding cultural experiences for their audiences.

About The Dallas Center for the Performing Arts:

The Dallas Center for the Performing Arts will provide multi-state-of-the-art facilities woven together by an urban park covering more than ten acres to create a dynamic cultural destination that will be unparalleled in the world. The Center will feature the following:

--  The Margot and Bill Winspear Opera House, designed in a modern
    horseshoe configuration, will seat 2,200 (with capacity up to 2,300),
    designed by Foster + Partners.
--  The Dee and Charles Wyly Theatre will serve as a gateway to the Dallas
    Arts District from the downtown Dallas business center and will seat 600,
    designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem
--  The completely new Annette Strauss Artist Square will be the Center's
    outdoor entertainment venue, designed by Foster + Partners.
--  The City Performance Hall will provide main stage production space for
    many of Dallas' smaller performing arts organizations, designed by
    Skidmore, Owings & Merrill.
--  The Elaine D. and Charles A. Sammons Park will unify the venues within
    a lush urban oasis and will create a dynamic cultural destination in
    downtown Dallas, designed by Michel Desvigne.
--  Two underground parking structures that will accommodate more than 850

More information on the Dallas Center for the Performing Arts is available at

About Levenson & Hill:

Levenson & Hill is an independent, full-service agency headquartered in Dallas. With billings of more than $100 million, the agency specializes in retail, services and entertainment marketing communications. Levenson & Hill is part of the Levenson Group of Companies, which includes Levenson Entertainment Group publicity and promotion, Levenson & Brinker Public Relations, Levenson Interactive and Legion Levenson & Hill multicultural marketing. More information is available at

Contact Information

  • Contacts:
    Publicity Contact:
    Chris Kelley
    Director of Strategic Communications
    Levenson & Hill
    214-457-5266 (cell)

    Media Contact:
    Cindy Evans
    SVP, Entertainment Marketing
    Levenson & Hill