SOURCE: The Wright Entertainment

August 22, 2006 09:30 ET

DAN SHOW(SM) VIP Boldly Launches New Entertainment Ticketing Service

LAS VEGAS, NV -- (MARKET WIRE) -- August 22, 2006 -- If Las Vegas entrepreneur Dan "Show" Sherbondy has his way, DAN SHOW(SM) VIP and will be the only way to purchase a ticket to a Las Vegas show, nightclub, attraction, event, or gentleman's club. Why? "Because it's convenient, state-of-the-art, a great deal, and a lot of fun," says Sherbondy.

DAN SHOW(SM) VIP self-serve ticketing kiosks were recently deployed throughout Las Vegas tourist areas, along highways leading to Las Vegas and in areas frequented by locals, such as convenience stores. This self-serve, multi-media, touch-screen ticketing system offers a wide selection of entertainment choices, such as allowing customers to place themselves on nightclub guest lists and buy and print tickets.

Sherbondy is actively leveraging his DAN SHOW(SM) brand, which is based around his self-produced, self-hosted Las Vegas television show THE DAN SHOW: VEGAS. The motto to his show -- "What happens in Vegas, stays in Vegas. NOT ANY MORE!"

Comedic, sexy and zany, THE DAN SHOW: VEGAS is enjoying success nationally and in the Caribbean on MavTV, a national cable TV network for men. The show now has plans to expand into new markets this fall with the new Comedy Express TV and on CGTV Canada. And to familiarize Las Vegans with the DAN SHOW(SM) brand, Sherbondy secured air time on FOX 5 Saturday mornings at 1:00 am.

Sherbondy has proven to be a man with the ability and willingness to take chances and execute things on his own and in his own gutsy way. Whether Dan is playing hidden camera pranks on Vegas tourists or showcasing the Vegas entertainment scene for his television show, THE DAN SHOW philosophy "you can always count on Dan to show you a good time" applies. Sherbondy considers the DAN SHOW(SM) brand to be the ultimate reflection of Las Vegas -- extreme, sexy and fun.

With nine kiosks actively selling tickets, Sherbondy has plans for ninety additional locations by the end of the year. Orders through DAN SHOW(SM) VIP are fulfilled through Livewire International, Inc. (, a leader in interactive technology that specializes in self-service solutions including ticketing, gift cards, e-concierge, and digital signage. The company is the leading self-service ticketing provider to the U.S. ski industry. Its Colorado-based network of kiosks sells over $10M worth of lift tickets annually.

DAN SHOW(SM) VIP products will enjoy plenty of free advertising through on-going advertising campaigns in print, on THE DAN SHOW: VEGAS nationally, internationally, locally, and on each kiosk, where video clips of the product loop round the clock on a flat screen. DAN SHOW(SM) VIP will also publish a free pocket entertainment guide for visitors to take and refer to when buying tickets on the website or at a kiosk. And for added fun and convenience, tourists have the ability to make entertainment choices by phone and have tickets delivered directly to their hotel by a smart and sexy 702.DAN.SHOW female ticket courier.

Sherbondy's taste for affiliate marketing also plays a role in his web site launch strategy. The DAN SHOW(SM) VIP web site is an ideal link-up for any business or individual to market Las Vegas entertainment and enjoy "owning a piece of Vegas," explains Sherbondy. By simply linking their web site to, affiliates will earn commissions as high as $12 per ticket and Vegas Party Points. "We expect to give away lots of free Vegas trips to our affiliates," said Sherbondy.

In a market where big league ticket brokers sell entertainment and buyers are accustomed to convenience, Sherbondy asks, "why not add some fun and personality?" That's the question Sherbondy asked and he is betting he can build a business of ticket sales based around the answer.

For more information, contact Lynn Garlock-Wright at 702-367-0206 at The Wright Entertainment or visit

Contact Information

  • Contact:
    Lynn Garlock-Wright