SOURCE: Juice Gallery Multimedia

July 20, 2006 15:39 ET

Dan "The Smoothieman" Hits the Road: Southern Exposure Tour

CHINO HILLS, CA -- (MARKET WIRE) -- July 20, 2006 -- Juice Gallery Multimedia will be on the road from July 22 - 31 spreading good cheer about the juice and smoothie industry. "We'll be traveling in our Silver Eagle bus. Several hundred copies of our best-selling smoothie books will be handed out along our route, which includes: Las Vegas, Phoenix, Austin, Houston, Baton Rouge and Tampa Bay," said Dan Titus, president of Juice Gallery Multimedia (www.juicegallery.com) and director of the Juice and Smoothie Association (www.smoothiecentral.com). "Everyone seems to be getting into the smoothie act, and it is time to educate the public about REAL juice and smoothie bars and their benefits, first hand," said Titus.

Q: What do companies like: Robeks Juice, Juice it Up!, Jamba Juice, Planet Smoothie, Juice Stop, Smoothie King, Rubyjuice, and Juice Zone have in common?

A: They are all part of the whimsical business known as the juice and smoothie industry!

Smoothies served in REAL juice and smoothie bars are 'platinum' or 'gold' level smoothies. These are the freshest and most natural smoothies offered to consumers.

The Juice and Smoothie Association has a ranking system to assist consumers in defining the quality of different kinds of smoothie products. Predicated on medals often presented in competition, the system uses: platinum, gold, silver and bronze.

Here are the general definitions:

Platinum Smoothie

High marks apply for any smoothie made to order and prepared with all-natural ingredients. Freshly squeezed juice and real fresh fruit also make for a top ranked smoothie.

Gold Smoothie

High marks for a smoothie made to order using seasonal fruit or 100% frozen fruit and 100% fruit juice from concentrates.

Silver Smoothie

This ranking is based on the ingredients that make up the smoothie mix or starter base. Basically, if the contents are high quality, in the way of 100% fruit purees and fruit juice, they qualify as a Silver Smoothie.

Bronze Smoothie

Smoothie made from a prepackaged smoothie mix or a product that is not 100% natural and consumed from a prepackaged container, fall into this category.

For detailed definitions go to:

http://www.smoothiecentral.com/smoothie_definitions.cfm

For listing of Dan's "The Smoothieman's" popular smoothie books, go to:

http://www.smoothiecentral.com/Products.cfm

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