April 02, 2007 09:36 ET

Daniel Jaye Joins TACODA as Executive Vice President, Product Management & Development

NEW YORK, NY -- (MARKET WIRE) -- April 2, 2007 -- TACODA®, the world's largest behaviorally targeted online advertising network, today announced that Daniel Jaye, the former Co-founder and Chief Technology Officer of Engage, Inc., has joined TACODA as Executive Vice President, Product Management & Development. Mr. Jaye will be based in TACODA's New York headquarters, report to CEO Curt Viebranz and be responsible for Product Management, Engineering and Operations as well as Data Management.

"We are pleased to add another seasoned executive to our management team. Dan brings a wealth of directly applicable experience since much of what he did at Engage was the precursor to what we are now doing at TACODA," says Mr. Viebranz. "As we continue to grow, having Dan's perspective on technology and products will be invaluable. His experience in audience data and privacy will also enhance TACODA's industry leadership in these critical areas of our business."

Mr. Jaye, 42, most recently was Chairman, CTO and Founder of Permissus, Inc. From 1995 to 2001, Mr. Jaye was with Engage, Inc. (Andover, MA) as Co-founder and Chief Technology Officer where he was in charge of Product Strategy and Delivery and Operations. Mr. Jaye was CTO of CMGI, Engage's parent until the Engage IPO in July, 1999. He is a recognized industry expert on privacy matters. While with Engage, Mr. Jaye invented the concept of "anonymous profiling" and conceived of and created Engage.Knowledge, a database of actionable anonymous web-wide behavioral profiles. He also patented a system and method for building user profiles and "dual-blind" identification and a method for inferring demographic information of web site visitors.

Prior to joining Engage, Mr. Jaye had stints at Fidelity Investments and Epsilon Data Management. He began his career as a Senior Consultant for Andersen Consulting (now, Accenture). He is a 1987 Magna Cum Laude graduate of Harvard University with degrees in Astronomy and Astrophysics and Physics.

He is also the co-founder of the Network Advertising Initiative (NAI), the co-founder of the Privacy Leadership Initiative (PLI) and was a member of the FTC Advisory Committee on Online Access and Security. Mr. Jaye is a founding member of the Platform for Privacy Preferences Project at the W3C (P3P) and co-author of the P3P Syntax Specification. He also invented "Trust Labels," an IETF Internet Draft which became "P3P Compact Headers."

TACODA®, Inc. ( is the world's largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. In 16 months, TACODA Audience Networks™ has grown to more than 4,500 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones, The New York Times Company, NBC Universal, Hoovers,,, and

TACODA and AUDIENCE NETWORKS are trademarks of TACODA, Inc.

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