BESTSELLER

BESTSELLER

September 02, 2015 06:00 ET

Danish Delights: Danish Fashion House BESTSELLER Launches Multibrand Unisex Concept Store in Canada

MONTREAL, QUEBEC--(Marketwired - Sept. 2, 2015) - Danish fashion house BESTSELLER is proud to announce the launch of its first multi-brand unisex concept store in Canada. BESTSELLER HOMME/FEMME will make its debut on September 18, 2015 at Carrefour Laval, Laval Quebec and promises to deliver a unique shopping experience for customers to discover on-trend European fashions in an inspiring environment.

"Our brands are renowned for their unique take on commercial high street designs at the right prices, and consumers are looking for a brand that listens to their needs, understands their lifestyle and evolves with them," says Allan Vad Nielsen, President for BESTSELLER North America. "We are honoured and privileged to be launching this first time concept store in Canada and feel it will be a great fit for the discerning Canadian customer."

SCANDINAVIAN AT HEART

True to Danish design and sensibility, the furniture, colours and details are minimalistic, withclean lines, subtle tones, natural materials and uncluttered space will allow the product to take centre stage.

This unique store concept covers an area of approximately 7,500 square feet on a single level and houses a curated collection of men's and women's ready-to-wear, footwear and accessories from a selection of BESTSELLER brands.

"BESTSELLER HOMME/FEMME will not merely be a retail space," says Brian Edgar, Vice President & General Manager for BESTSELLER North America. "We are creating a completely new immersive shopping experience for our customers - one in which they will feel and be inspired by affordable fashion in a design-conscious environment."

About BESTSELLERHOMME/FEMME Canada

Men's brands: PREMIUM BY JACK&JONES, VINTAGE BY JACK & JONES, ONLY & SONS, ADPT., SELECTED HOMME

Women's brands: VERO MODA, ONLY, STUDIO BY ONLY, NOISY MAY, Y.A.S, ADPT.,STUDIO 75, PIECES, SELECTED FEMME

On the heels of this initial launch, the next three stores will open in the following locations in Quebec: Galeries d'Anjou on September 25, Place Ste-Foy and Promenades St-Bruno on October 2. A fifth location in Winnipeg's Polo Park Shopping Centre is slated to open in spring 2016.

PRESS LAUNCH

An exclusive Press Launch Event will be held on September 10, 2015 at the BESTSELLER Head Office in Montreal. For more details, please contact us at infobestsellerCA@bestseller.com

ABOUT BESTSELLER

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. BESTSELLER provides fast affordable fashion for women, men, teenagers and children.

Brands

Products are marketed and sold worldwide under the following brands: ADPT., FIRST AND I, JACK & JONES, JUNAROSE, JACQUELINE DE YONG, LITTLE PIECES, LP BOYS, MAMALICIOUS, MINIMIZE, NAME IT, NAME IT LIMITED, NOISY MAY, OBJECT COLLECTORS ITEM, ONLY, ONLY PLAY, STUDIO BY ONLY, ONLY & SONS, PIECES, PRODUKT, SELECTED, VERO MODA, VILA CLOTHES, STUDIO 75, Y.A.S and Y.A.S SPORT.

Products are available online, in branded chain stores, in multi-brand shops and department stores.

Contact Information