LOS ANGELES, CA--(Marketwired - December 14, 2016) - Paul Ring, President of Golden Image Enterprises, proudly announced today that Golden Image has aligned with television personality, entrepreneur, and founder of 1-800-NO-CUFFS, Darren Kavinoky to kick off the Golden Image What's My Win (#whatsmywin) initiative with a historic run across America.
In the Spring of 2017, social media influencer and new face of 50, Darren Kavinoky will lace up his sneakers at the Santa Monica Pier and embark on the journey of a lifetime. Darren has committed to becoming one of only a few humans over the age of 50 to run (not walk) across the United States. Along with his road crew, Darren will be bringing along a few million social media followers, celebrity friends, and anyone who wants to join him for a jog, as he raises awareness for critical issues like adolescent and adult obesity, addiction awareness, erasing the mental health stigma, the importance of monitoring your own health, and redefining what it means to be 50, to name a few.
Darren Kavinoky commented, "I couldn't possibly be more humbled, grateful, and excited to be a part of such an important journey. I'm doing this run because I believe that our limitations are entirely self-imposed. As a newly minted fifty-year-old, I want to do my part to destroy that myth." Kavinoky continued, "It is critical to note that this run is not about me! This run across America is about finding ordinary people doing extraordinary things, and empowering them to share their own experience, strength, hope, and wins with even more people around the globe. That's why I'm going to be stopping at as many higi health stations, select retailers, and partner organizations across the entire country to start the conversation about wellness and recognize those making a difference. Without our team of partners, this would be merely an impossible dream; thankfully, because of them, this is now a reality."
With Golden Image's What's My Win initiative, Darren Kavinoky, various strategic partners, celebrities, musicians, media personalities, and initiative supporters will be promoting #whatsmywin across all social media platforms to find, recognize, and reward individuals around the world for their wellness wins.
The moment an individual shares their win with #whatsmywin on social media and tags Golden Image Enterprises (@GoldenEntertai3) or Darren Kavinoky (@DarrenKavinoky) in their post, they become eligible to receive discounts, downloads, and prizes from strategic partners supporting the initiative. In an effort to encourage, not intimidate, the What's My Win initiative exists to inspire humans to find their own wins regardless of where they are on their respective journey. As long as it is one positive step toward wellness, it is a win for us all. Darren and his team will literally be running from town to town across the United States in an effort to find people who have shared their wins and recognize them for their accomplishments.
"The What's My Win initiative was created to recognize and celebrate the importance of finding your own path toward a better you, and embracing the fact that each and every step toward wellness is a win; Darren Kavinoky is the ultimate embodiment of the initiative and it is a true honor to be a part of his heroic journey," said Paul Ring. He continued, "Darren Kavinoky and his personal story are truly extraordinary, and his commitment to inspiring and creating change by literally running into communities across our beautiful country to find people making a difference is at the core of what makes his journey so special."
For Darren's Run Across America, Darren and Golden Image have selected wellness pioneer, higi, as their primary wellness partner for the run. Free to consumers, higi enables users and Darren's supporters to collect and track their biometric and activity data in an all-in-one personal record generated from higi stations (at over 10,000 food, drug, mass retail locations) and from over 70+ activity trackers and health devices. As a result, Darren, Golden Image, and higi will work together with influencers to empower consumers to know their numbers to promote positive behavior change, which is paramount to Darren and his mission to encourage everyone to monitor their wellness.
"The higi team is very excited to be working with Golden Image Enterprises on this inspiring wellness initiative," says higi CEO, Jeff Bennett. He added, "Our national self-screening health station network and on-line community platform are well suited to power this important initiative. Participants will be able to conduct their health screenings at over 10,000 retail locations, sign-up for on-line challenges, track their progress, and then get rewarded for achieving their individual wins. It will be a simple, fun and rewarding experience."
Along with stops at various, strategic locations (schools, health and fitness expos, and other cause-related events in each state where he'll share his inspirational message), throughout the run, Darren's journey will be streamed live in an effort to inspire Americans to get on board, break the age barrier, and make a change.
To learn more about Golden Image Enterprises, Darren Kavinoky's Run Across America, and the What's My Win (#whatsmywin) initiative, click here or find us on twitter, Facebook, Instagram, and LinkedIn!
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About Golden Image Enterprises
Golden Image Enterprises is a global health and wellness collective of inspirational celebrities, wellness experts, social media personalities, legendary musicians, and top business innovators committed to one singular mission: elevate global health and wellness by challenging humanity to take a proactive role in their own transformation. Through daily participation in challenges designed to inform and transform, authentic change begins the moment a participant engages and grows stronger with each completed task. Whether you're a fitness fanatic or currently living a sedentary lifestyle, Golden Image was formed to support and empower a person's desire to change with the tools and inspiration needed to turn that decision into a sustainable transformation. With Golden Image's team of multidiscipline wellness crusaders, their focus is to incorporate creative and compelling ways to balance health, wellness, and entertainment into awareness campaigns designed to inspire, motivate, and engage participants in long-term, wellness initiatives. Find Golden Image Enterprises on twitter, Facebook, Instagram, and LinkedIn!
About Darren Kavinoky (@DarrenKavinoky)
Darren Kavinoky is the co-creator and host of the hit TV show Deadly Sins on Investigation Discovery. He is also the co-host of Did He Do It? and the featured "criminal interventionist" on Breaking Point, also on the ID network. Darren is also a certified interventionist, attorney and legal analyst, and "misbehavior" expert who appears constantly on the Today show, The View, Entertainment Tonight, The Insider, Dr. Phil, Dr. Drew, CNN, HLN, Fox News, and countless other TV and radio shows.
He is the founder of 1.800.NoCuffs -- The Kavinoky Law Firm and is known as an award-winning criminal defense attorney. The American Trial Lawyers Association has named him one of the "Top 100 Trial Lawyers in California" each year since 2007. Los Angeles magazine has identified Darren as a "SuperLawyer" every year since 2010. Darren received an "AV Preeminent Rating" by Martindale-Hubbell (a peer review ranking that signals the highest level of professional excellence and ethics); a perfect 10.0 Rating by Avvo.com (an independent attorney ranking site), and many other accolades. Darren has also authored three legal textbooks for major legal publishers in the field of criminal law.
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