SOURCE: Data Domain

April 16, 2008 11:00 ET

Data Domain Joins The Green Grid

Data Deduplication Reduces Storage Footprint, Improves Data Center Efficiencies

SANTA CLARA, CA--(Marketwire - April 16, 2008) - Data Domain (NASDAQ: DDUP), the leading provider of deduplication storage systems for enterprise disk backup and network-based disaster recovery, today announced that the company has joined The Green Grid. As a member of the consortium, Data Domain will help promote the adoption of energy efficient standards, processes, measurements and technologies in conjunction with the application of data deduplication technologies in data centers.

The Green Grid is a global consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. The consortium's scope includes collaboration with other industry groups and government organizations worldwide to ensure that each organizational goal is aligned with both developers and users of data center technology.

"Customers everywhere are heavily impacted by the growth of data," said Beth White, Vice President of Product Marketing for Data Domain. "In certain regions and cities, data center power requirements are outstripping power grid capabilities to the point where some data centers are even being forced to move. Storage represents a significant portion of a data center's overall power drain, so data deduplication's 'green-effect' is pivotal. Data Domain technology is exceptionally green because redundant data is eliminated before it is ever stored to disk. Fewer disks means less cooling, less power consumption and less footprint. We're really pleased to be part of The Green Grid effort and look forward to collaborating with both industry peers and The Green Grid to help guide end users toward more power efficient application of storage technologies."

Data Domain technology is already having a positive impact on power consumption in data centers for disk-based backup environments. Assuming optimal data deduplication compression rates, the resulting efficiencies of a storage system equipped with inline data deduplication can bring power consumption rates down into the range of 1.5 to 3.0 WATTS per usable TB.

Data Domain will work with other members of The Green Grid to help develop and deliver energy-efficient technologies and best practices to end users, with a particular focus on the implementation and benefits of data deduplication technology in data center environments.

For more information about Data Domain and the application of green best storage practices, please visit


Data Domain® is the leading provider of Deduplication Storage systems for disk backup and network-based disaster recovery. Over 1,500 companies worldwide have purchased Data Domain storage systems to reduce costs and simplify data management. Data Domain delivers the performance, reliability and scalability to address the data protection needs of enterprises of all sizes. Data Domain products integrate into existing customer infrastructures and are compatible with leading enterprise backup software products. To find out more about Data Domain, visit Data Domain is headquartered at 2421 Mission College Blvd., Santa Clara, CA 95054 and can be contacted by phone at 1-866-933-3873 or by e-mail at

Forward Looking Statements

This press release contains forward-looking statements regarding our products' ability to reduce the amount of stored back-up data and associated storage costs, and to use less cooling, less power consumption and less footprint, and bring power consumption rates down into the range of 1.5 to 3.0 WATTS per usable TB, and to provide faster access to data and advanced levels of data protection, and other statements identified by forward-looking words such as "anticipated," "believed," "could," "estimate," "expect," "intend," "may," "should," "will" and "would" or similar words. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; market acceptance of our products; our ability to scale our distribution channels; our ability to recruit and retain personnel; our ability to compete in our industry; our ability to maintain and expand relationships with technology partners; our ability to protect our intellectual property; shortages or price fluctuations in our supply chain and the performance of our contract manufacturer; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements.

Data Domain, the Data Domain logo and Global Compression are trademarks or registered trademarks of Data Domain, Inc. All other trademarks used or mentioned herein belong to their respective owners.

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