SOURCE: Scribe Software

March 15, 2011 08:00 ET

Data Integration Leader Scribe Software Names Web Veteran Vice President of Marketing and Product Management

Scribe Aligns Management Team With Expansion Plans and Cloud Integration Platform Strategy

BEDFORD, NH--(Marketwire - March 15, 2011) - Scribe Software, a leading data integration provider, today announced the promotion of Betsy Bilhorn to vice president of marketing and product management. In addition to leading Scribe's new-product initiatives, Bilhorn is now responsible for guiding the company's corporate and product marketing efforts, including the execution of Scribe's go-to-market strategies.

"Scribe is uniquely positioned to expand its leadership role in data integration to new markets and platforms," said Bilhorn. "I'm excited to help Scribe accelerate the delivery of its cloud integration platform, expand their extensive partner ecosystem, and build on the success of the heritage business."

Prior to joining Scribe, Bilhorn held several leadership positions at SaaS pioneer WebTrends, including participation in the evolution of WebTrends OnDemand. She has also held leadership positions at system integrator, Lease Dimensions, where she managed large deployments of global CRM, ERP, and financial systems, including acquisition and integration. Her clients have included American Honda, Baxter Healthcare, Cisco Systems, Ford Motor Credit, HP, Transamerica, and Volkswagen.

Lou Guercia, president and CEO at Scribe Software, said, "There is a huge market opportunity taking shape around today's complex hybrid integration environment and the collaborative development of Cloud IT in the near future. Scribe has a history of working with our partners to capitalize on new opportunities, and Betsy embodies the strategic vision, product innovation, and market execution we must have to succeed going forward. Her deep domain expertise, cloud technology experience, and partner relationship skills make her the ideal executive to lead this critical initiative for Scribe."

About Scribe
Scribe Software is a top provider of cloud and on-premise data integration solutions worldwide. With over 800 partners and 10,000 customers, Scribe has proven its ability to deliver cost-effective, reliable data solutions that give both its customers and partners a competitive advantage in business today. A Microsoft President's Award winner in 2010, Scribe has deep expertise in all Microsoft offerings, including Dynamics CRM Online, Dynamics CRM, Dynamics GP, and Dynamics NAV. Scribe's expertise also includes, Oracle, and SAP, among others. Customers and partners span a wide array of industries, including Media & Entertainment, Life Sciences, Financial Services, and Manufacturing. For more information, please visit, follow Scribe on Twitter, or subscribe to the Scribe Blog.

Contact Information

  • Scribe Software Media Contact:
    Laurie Gibson
    B3 Communications, Inc.
    (650) 969-0764
    Email Contact