SOURCE: Dun & Bradstreet

December 09, 2015 18:02 ET

Data Is Dumb. Making Sense of It Is Smart

This Article Was First Published on Dun & Bradstreet's Partner Blog

SHORT HILLS, NJ--(Marketwired - December 09, 2015) - Data is inherently dumb. It does not actually do anything unless you know how to use it. That's the recurring theme that data stewards across the globe will embrace in 2016 and beyond. We've reached a point where we have all the data we can possibly want, so now what? More than ever before, it's important to understand how to use data in smart, progressive ways -- not simply worry about bringing in data because you can. Big data must be put into perspective. It's the smart thing to do. Read More

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