SOURCE: Versium


July 09, 2013 08:00 ET

Data Technology Company Versium Opens API Access to Unique Behavioral Data Enabling Companies to Create More Intelligent Data-Driven Apps

Developers and Data Scientists Can Now Tap Into Versium's LifeData™ Platform to Access More Than 300 Billion Behavioral Consumer And Business Data Attributes

REDMOND, WA--(Marketwired - Jul 9, 2013) - Versium (, a data technology company that operates a LifeData™ services and predictive analytics scoring solution, today opened its data resources to developers and data scientists, giving organizations access to the company's API at Companies now have access to unique behavioral LifeData attributes (data that is created as consumers interact in their daily lives) and the company's derivative predictive scores. 

Versium Analytics API enables programmatic use of Versium's Data and Modeling services through a simple, JSON or XML based RESTful API. Opening API's into the LifeData platform enables organizations to leverage Versium's powerful matching algorithms and the company's patent pending identity verification and profiling technology, and allows third parties to efficiently create more intelligent data-driven applications. The true power of Big Data is now realized as companies are able to easily create compelling solutions, based on ROI driven proprietary business cases. Whether it's applications that predict churn, potential fraud, or the building of a predictive shopper score -- powerful unique data is now available to anyone with a creative data-driven solution.

"We created 411 Locate to help people find friends, family members, and even acquaintances they'd lost touch with over the years," said Jason Llorin, CEO of 411 Locate ( "We receive thousands of requests for people-centric data and property findings a day, and we pride ourselves in ranking amongst the best for these services, so we looked for a partner to provide us with the best tools possible. Access to Versium's LifeData platform through their API has been integral in helping us easily access unique behavioral information and predictive intelligence in a fast, easy and presentable fashion."

Versium, in recent months announced the launch of its LifeData platform ( bringing together disparate sets of observational data (both online and offline), comprised of more than 300 billion real-life behavioral attributes. The LifeData platform enables Versium's data resources to be accessed (and sold) via real-time API query, or batch download, so that these insights can be built into any existing third party application such as CRM solutions and social applications or used to create entirely new ones like a fundraising or donation predictor.

"Our goal is to provide fast and easy-to-use solutions to an organization's Big Data challenges," said Chris Matty, CEO of Versium. "Versium has built very powerful data matching capabilities that sit on top of massive volumes of observational behavior data. We are finding that the last thing organizations want is yet another complex "platform". Versium's unique data and predictive scores can now be built into existing enterprise applications to enable rapid access and use without the need for platform deployment and support.

Current companies accessing the API include major consumer goods companies, wireless carriers, identity verification providers, consumer researchers, data services and data analytics companies.

About Versium
Versium ( is a data technology company that operates a LifeData™ services and predictive analytics scoring solution. These technologies enable organizations to be more data-driven by powering and creating solutions that help optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers. Versium brings together disparate sets of observational data, comprised of over 300 billion real-life behavioral attributes and combines these insights with an organization's existing enterprise data to provide a richer, more actionable profile of each individual consumer and more intelligent analytic models. For more information, please visit or follow us on Twitter @versiumsocial.

Contact Information

    Minou Nguyen
    Illuminate Public Relations for Versium
    Email Contact