SOURCE: Advanced Visual Systems Inc.

Advanced Visual Systems Inc.

September 13, 2011 06:00 ET

Data Visualization and Analytics in the Cloud: Advanced Visual Systems Develops High Performance Solution for Digital Advertising Agency

WALTHAM, MA--(Marketwire - Sep 13, 2011) - Advanced Visual Systems, a pioneer in high performance decision support software and solutions (www.avs.com) (PINKSHEETS: AVSC), has delivered the initial phase of a sophisticated cloud-based analytics platform for a leading digital marketing agency. The proprietary platform was developed to help analysts and brand managers at the agency better understand many diverse dimensions of data culled from three prominent consumer and web traffic data services and determine which multi-media campaigns were delivering the greatest performance, and easily duplicate their success.

The solution eclipses the capabilities of traditional campaign analytics by calculating algorithmically determined recommendations of where advertising managers should direct future spending based upon a set of modifiable objectives. Recommendations are presented to decision-makers using an innovative data visualization technique that allows several million disparate values to be quickly understood in side-by-side comparisons.

The data visualizations and in-memory analytics are generated by OpenViz (www.openviz.com), an AVS software product that has been extensively applied to advanced applications in the fields of business intelligence, corporate analytics, risk management and real-time operational monitoring. OpenViz is a powerful API that has the ability to process extremely large data volumes and render highly stylized 2D and 3D graphics for delivery in desktop or service-based deployments.

The system was architected and developed for the client by AVS, including the creation of algorithms, data processing and data visualization routines. AVS professional services are used by a growing number of enterprise and OEM clients seeking to fully exploit existing data and systems by creating advanced analytic applications that are designed to appeal to a broad spectrum of corporate decision-makers.

About Advanced Visual Systems Inc.

Advanced Visual Systems develops industry-leading, interactive data visualization software and solutions that deliver rapid insight from all types of information. For additional information visit http://www.avs.com or contact (781) 890-4300 (Boston headquarters) or +44 (0) 1276 804840 (London).

© 2011 Advanced Visual Systems Inc. All rights reserved. Any trademarks referenced in this correspondence are the property of their respective owners. Information from Advanced Visual Systems Inc. may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's public filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.