July 16, 2009 09:01 ET

Databarracks Provide Hoseasons With a Holiday From Backups

LONDON, UNITED KINGDOM--(Marketwire - July 16, 2009) - Hoseasons is the leading provider of self-catering holidays in the UK, marketing over 12,000 places to stay throughout Britain and Europe in a wide range of coastal, countryside and city locations. An award-winning reputation for prompt and friendly service, coupled with an unrivalled range of holiday types, has made Hoseasons a trusted and respected name in the holiday business for over 60 years.

Operating from purpose built premises in Lowestoft, Suffolk, the business employs over 200 highly trained staff and its state of the art call centre; web-based reservations platform and newly re-launched website together handle over 2 million telephone calls and over 12 million web visits each year.

It is the efficiency of this online service, which has resulted in a substantial increase in the use of the website, with 65% more people booking online in 2009 than in 2008, and web sales now making up over half of total volume. The UK self-catering market is exhibiting strong growth and Hoseasons bookings are up to 30% ahead of last year. This demonstrates the powerful appeal to customers in the current economic climate for holidays which offer the combination of quality, value, freedom and flexibility which are key features of the Hoseasons range.

The dramatic increase in demand this year and the increasing dependence on technology and the web in the company's business processes prompted an urgent review of Hoseasons' back-up and disaster recovery operations, as a precaution against any catastrophic system failures. Emphasis was placed heavily on technological advancements to remove any possibility for human error and to increase reliability.

The consensus at Hoseasons was that there was a need to improve on its existing back-up system, based on weekly offsite tape backups. The business decided that a seven day Recovery Point Objective (RPO) for booking databases and e-mail data was unacceptable and therefore sought out an efficient automated method of moving data offsite. Of vital importance to Hoseasons in selecting a supplier for the new system was the inherent security of sensitive customer data. Key among the required criteria in this respect was a military standard level of encryption (AES) to ensure that offsite copies of data were never stored in a readable format. (Databarracks offer a minimum of 128 bit AES encryption as standard)

In this and other required criteria Databarracks were successful in rising to the challenges of Hoseasons' stringent brief, which also demanded an exceptionally high level of daily reporting as a core feature of the service.

Chris Read, Head of IT Operations at Hoseasons, said of the company's review: "having looked around in the market place we chose Databarracks as our online backup supplier because they were very responsive to our needs and offered us a bespoke solution that absolutely fitted our requirements. Our data is now extracted overnight and we have complete visibility of the success of the transfer. With the service now completely installed, tested and bedded in for over 6 months, we have the security of our data as complete as we specified it. We know that if we need to recover our business-critical systems, whether in-house or to another location, we will have readily available access to up to date backup data 24/7/365."

About Databarracks

Databarracks is a leading provider of compliant, secure, and effective online backup and data recovery services including cutting-edge Virtual Disaster Recovery. Based in London, Databarracks manages data security and availability for thousands of customers globally, offering unparalleled levels of service for companies of all sizes and profiles. Visit us on

About Hoseasons

Hoseasons is the leading provider of self-catering holidays in the UK, marketing over 12,000 places to stay throughout Britain and Europe in a wide range of coastal, countryside and city locations. Visit:

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