August 05, 2014 09:00 ET

Datacratic Launches Cloud-Hosted RTB Optimization Product Powered by Adaptive Machine Learning

Anyone Who Operates Their Own Real-Time Bidding System Can Use RTB Optimizer to Dramatically Improve Performance Across All Addressable Programmatic Channels

MONTREAL, CANADA--(Marketwired - Aug. 5, 2014) - Datacratic continues to democratize machine learning by making it easier than ever for anyone to integrate impression-level, machine decisioning into their real-time bidding system. The new cloud-hosted RTB Optimizer, empowers companies to improve programmatic advertising outcomes and increase operational efficiency across web, mobile, video and all other addressable RTB channels.

"Any organization operating a real-time bidder can now leverage their own data to fuel Datacratic's machine learning system and integrate it directly into their RTB stack. A key advantage of our new product is that it's now available in a scalable, cloud-hosted, maintenance-free environment," says Alex Becker, Head of Product Management Datacratic.

RTB Optimizer from Datacratic is able to continuously adapt to real-time changes in bid conditions. Users can choose from multiple bidding strategies including: profit maximization, CPC optimization, CPA optimization and elastic CPM. True impression-level decisioning means clients always pay the optimal price for RTB impressions resulting in improved performance and ROI.

"Datacratic has enabled AdGear to provide unprecedented value to customers using the AdGear Trader RTB Platform. After integrating Datacratic's system, our clients experienced significant CPA cost reduction," says Vlad Stesin, VP of Product at AdGear.

Visit to learn more about RTB Optimizer; available in the enterprise version, and now as a cloud-hosted service.

About Datacratic

Datacratic is an enterprise software company that has developed a machine learning and artificial-intelligence technology platform which enables real-time machine based decisioning to be deployed into a wide range of applications. For more information visit

Contact Information

  • Media Contact:
    Anastasia Valentine
    Head of Marketing
    Datacratic, Inc.