SOURCE: DataDirect Networks

DataDirect Networks

April 17, 2012 08:30 ET

DataDirect Networks (DDN) Accelerates Media Production Velocity at Leading Artist-Driven U.S. Content Production Studio

Highly-Scalable, Real-Time Storage Powers Award-Winning Creativity at Nice Shoes

CHATSWORTH, CA--(Marketwire - Apr 17, 2012) - DataDirect Networks (DDN™), the leader in massively scalable storage, today announced that Nice Shoes, a leading full-service film, TV, and commercial production studio, has accelerated and streamlined its content-intensive, multi-user concurrent media production workflow by deploying DDN's xSTREAMScaler™ storage technology to enable the rapid growth and success of its business.

Nice Shoes, which has produced film and video projects for clients ranging from Beyoncé to Bulgari, depends on DDN's xSTREAMScaler file storage system to enable simultaneous access to large data files with frame-accurate quality of service by its award-winning creative staff. This capability is essential at the busy New York firm, where 24-hour turnarounds for complex projects are common.

According to Robert Keske, CTO and CIO of Nice Shoes, the high-performance DDN storage system has the built-in flexibility and scalability Nice Shoes needs to accommodate the most sophisticated design, animation, visual effects and color grading projects.

"Our high-performance DDN system meets our most stringent requirements with ease, and it saves us time and money," says Keske. "The engineering effort we put in to maintain the system is minimal compared to our legacy configuration. DDN works all the time -- there's never a need to take it offline, reformat it, or fine-tune it. And in our 24/7 highly collaborative environment, the system needs to work in real-time. In our business there is no such thing as just 'good enough.'"

"DDN's content-optimized storage technologies are built from the ground up to meet the unique needs of organizations like Nice Shoes," said Jeff Denworth, Vice President of Marketing, DDN. "Hundreds of DDN customers have been able to accelerate their media workflows and benefit from ultra-fast access to a centralized and scalable content workspace, while minimizing datacenter footprint and the total cost of ownership (TCO) for their storage system. We are pleased to see the positive impact of DDN technology at Nice Shoes."

About Nice Shoes

NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, VFX Artist/Partner Rich Schreck, MD Kristen Martini, CDs Brian Bowman and Aron Baxter, CIO Robert Keske, Senior Producer Pat Portela, and Brand Director Justin Pandolfino.

About DataDirect Networks
DataDirect Networks (DDN) is the world leader in massively scalable storage. We are the leading provider of data storage and processing solutions and professional services that enable content-rich and high growth IT environments to achieve the highest levels of systems scalability, efficiency and simplicity. DDN enables enterprises to extract value and deliver results from their information. Our customers include the world's leading online content and social networking providers, high performance cloud and grid computing, life sciences, media production organizations and security & intelligence organizations.

Deployed in thousands of mission critical environments worldwide, DDN's solutions have been designed, engineered and proven in the world's most scalable data centers to ensure competitive business advantage for today's information powered enterprise.

For more information, go to or call +1-800-TERABYTE (837-2298).

DDN and xSTREAMScaler are trademarks owned by DataDirect Networks. All other trademarks are the property of their respective owners. All rights reserved.