SOURCE: DataDirect Networks

April 12, 2011 09:00 ET

DataDirect Networks Powers Europe's Largest Cloud-Based Photo Sharing Service

PhotoBox Implements DDN's Massively Scalable Content Storage Infrastructure to Manage Its Rapidly Growing Archive of Hundreds of Millions of Priceless Memories

LAS VEGAS, NV--(Marketwire - Apr 12, 2011) - DataDirect Networks (DDN), the world's largest privately-held information storage company, today announced that London-based PhotoBox Ltd. selected DDN S2A9900 content storage infrastructure as its next-generation platform to manage its cloud archive of digital photos and social networking media. The new system deployed by PhotoBox will power Europe's largest online photo-sharing service, with over 11 million members and a presence in almost 15 countries.

"PhotoBox manages one of the web's largest and fastest growing inventories of digital images," said Graham Hobson, co-founder and Chief Technology Officer of PhotoBox. "Our DDN infrastructure serves as the cornerstone of our operations and ensures seamless, instant access to our users' rich content while allowing us to grow in whatever direction our business takes. The TCO savings that we've achieved with our new DDN system supports our CAPEX/OPEX objectives while also freeing up budget to support new data-intensive revenue opportunities."

In addition to the multi-petabyte capacity scalability of the S2A9900, Photobox is also now able to achieve greater levels of data center efficiency by migrating its storage platform strategy to DDN's density-optimized system. With this new deployment, Photobox reduced its data center footprint by 40% per petabyte of storage. This significant reduction in data center sprawl enables Photobox and data center customers around the world to save hundreds of thousands of dollars in acquisition and operational expenses.

"We are committed to helping media and cloud content companies truly benefit from cloud-based infrastructures through our highly scalable data center power- and density-optimized solutions," said Paul Bloch, President, DDN. "Rather than becoming overwhelmed by the chaos of surging storage demands, we are helping companies seize the opportunities for scalable collaboration and connection and positively impact their bottom line in this new era of content-driven business."

Custom built for the demands of scalable content organizations, the DDN S2A9900 storage appliance features world-leading performance, over 3 petabytes of cost-effective scalability to capture, manage and serve up hundreds of millions to billions of online video, audio and image files. DDN's massively scalable content infrastructure offers cloud content providers the lowest total cost of ownership while ensuring industry leading throughput and access to stored rich media files.

About PhotoBox Ltd.
PhotoBox, headquartered in London, England, is Europe's largest online photo service. It provides online photo sharing, storage, and printing for amateur and professional photographers. The company also offers a range of other photo-related products and services, including greeting cards, mugs, calendars, photo books, framed prints, passport prints, stickers and online portfolios. The company was incorporated in 2000. Photoways, SA acquired PhotoBox in April 2006.

About DataDirect Networks

DataDirect Networks (DDN) is the world's largest privately held information storage company. We are the leading provider of data storage and processing solutions and services that enable content-rich and high growth IT environments to achieve the highest levels of systems scalability, efficiency and simplicity. DDN enables enterprises to extract value and deliver results from their information. Our customers include the world's leading online content and social networking providers, high performance cloud and grid computing, life sciences, media production organizations and security & intelligence organizations. Deployed in thousands of mission critical environments worldwide, DDN's solutions have been designed, engineered and proven in the world's most scalable datacenters to ensure competitive business advantage for today's information powered enterprise. For more information, go to www.ddn.com or call +1-800-TERABYTE (837-2298).