SOURCE: Datahug

Datahug

June 08, 2016 09:00 ET

Datahug Announces First Predictive Forecasting Solution, Built in CRM

SAN FRANCISCO, CA--(Marketwired - June 08, 2016) - Datahug, the leading Sales Optimization solution provider, today announced the release of a suite of pipeline management and predictive forecasting products. Sales managers can now understand the health of the sales pipeline and create forecasts without having to use third-party software outside of CRM. Salespeople can self-manage their pipeline. Executives can deliver a forecast to CEOs, board members, and investors without the doubts that existed before.

"More and more companies are asking us how they can make their forecasting process faster and better understood across their organizations," said Ray Smith, CEO of Datahug. "There is now an acceptance among investors of public and private companies that effective pipeline management is needed to grow businesses in leaner times. This means that everyone in the sales organization, from the CEO to the individual salesperson, needs to understand the importance of calling a sales number that is as close as possible to the actual result."

Datahug's new products are built upon the existing Deal Scoring solution that combines unbiased communication data with manually entered CRM updates to understand the health of sales opportunities. This enables a bottom-up calculation of the forecast to build confidence in top-down judgements. Product development has been guided by a growing set of customers, including Coupa, Optimizely, Instructure, Lyft and CBRE.

The product suite includes the following new features:

Pipeline Management - Know the health of every deal in the pipeline.

Pipeline Flow - Understand what just changed and why.

Forecast Rollup - Forecast in CRM, guided by better data.

Forecast History - Keep track of forecast submissions to sharpen the process over time.

Activity Tracking - Understand your team's activity and ability to handle more accounts.

Coaching Metrics - Show each salesperson the path to making quota.

In addition to enabling companies to create forecasts, Datahug shows salespeople the health of each of their deals and provides immediate actions to increase engagement. It highlights where a salesperson is only talking to one person, is talking to the wrong person, or where they don't have a next meeting in the calendar. Datahug has the ability to measure these indicators across the whole sales pipeline.

"We're building a community of sales leaders and sales operational professionals who understand the days of ignoring key indicators in the sales cycle are over. We call these early users Sales Optimizers," said Smith. "But, we're not forgetting about the individual salesperson either. Our future plans are focused on supporting the front line of sales -- increasing win rates for individual sales reps, showing them how to best spend their time, and warning managers when they need help.

"'Analytics' and 'predictive' may be the buzz words we use today, but there is a huge opportunity for companies that can prepare quota carrying salespeople to be successful. Successful salespeople are the foundation of any sales team that wants to produce more with less. Accomplishing that is the biggest return on investment for companies investing in sales technology."

About Datahug

Datahug, the leading Sales Optimization solution provider, enables sales teams to increase sales velocity and reduce pipeline risk. The company's innovative solution gives managers deep visibility into the sales pipeline while reducing the burden on salespeople to update CRM. Datahug's solution works seamlessly with Salesforce and Microsoft Dynamics CRM. Leading companies like Optimizely, Coupa, Nitro, Instructure and Qlik use Datahug to improve win rates and gain deal-level visibility into their sales pipelines. Datahug is funded by Salesforce,DFJ & DFJ Esprit and Silicon Valley super angel Ron Conway. For more information, go to www.datahug.com or @Datahug.

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