SOURCE: Dataium

Dataium

September 26, 2011 11:57 ET

Dataium ASI™ Research Shows Growth in Auto Sales as We Enter the Holiday Shopping Season

Auto Buying Consumer Demand Shows Moderate Gains as Inventory Levels Have Returned to Pre-Quake Levels

NASHVILLE, TN--(Marketwire - Sep 26, 2011) - The Dataium ASI index, a leading predictive indicator of automotive sales, continued to show marginal gains for the third straight month, indicating that sales volumes will make modest gains through September and October. Inventory search and lead volume were up significantly with the sedan segment leading the way.

"We don't expect to see large increases in consumer demand as we enter the holiday shopping season due to the current economic conditions," stated Eric Brown, CEO of Dataium. He continued, "However, with product levels for Japanese automotive brands (Toyota, Honda, Nissan & Mazda) returning to normal levels and new models entering the marketplace, we should see moderate increases in customer interest."

Domestic brands (GM, Ford & Chrysler) as a group have continued to post solid numbers -- Ford and Chrysler both outpaced the market. In comparison, imports have continued to demonstrate strength with Toyota and Nissan leading the way. Search interest in SUVs and trucks were both up by nearly 5%, while sedans led the way over all segments.

Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper events from over 20 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and specific markets, as well. The national report is available for download at www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates and specific data requirements.

To request access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at www.dataium.com/contact, or call 877-896-DATA (3282).

About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence platform, it collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active automotive shoppers. The company supports cutting edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is known for its ASI index. For more information, visit www.dataium.com, or call 877-896-DATA (3282).

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