SOURCE: DataJungle Software Inc.

January 25, 2007 09:10 ET

DataJungle Announces Win for Matrix™ With Jackson Rancheria Casino, Hotel

DataJungle's Matrix Business Intelligence Dashboard Used to Analyze Performance Metrics of Gaming Business

OTTAWA, ON -- (MARKET WIRE) -- January 25, 2007 -- DataJungle Software (OTCBB: DJSW) today announced that Matrix™, the only dashboarding and collaboration front-end environment for the Microsoft SQL Server and Cognos business intelligence (BI) platforms, is being used by the Jackson Rancheria Casino, Hotel to view and explore the various performance metrics driving their casino business.

The Jackson Rancheria Casino, Hotel, of Jackson, California, operates an extensive gaming business consisting of over 1,500 slot machines and 40 table games. Matrix provides managers and executives with highly enriched graphical overview of the status of their various operations and the ability to drill in and explore the data to gain a deeper understanding of the factors driving success. For example, with this solution, managers can track traffic and profitability by game type, by game placement on the floor, assess the effectiveness of specific promotions and casino floor specials, understand customer demographics and playing patterns, and many other metrics.

This win is part of a solution sold by DataJungle OEM partner Tech Results. The solution integrates Matrix with Wager™, Tech Results' leading data warehousing product for the gaming and hospitality industry.

"Matrix provides the perfect balance between functionality and ease-of-use," said Lars Klander, President and CEO of Tech Results. "It is the only BI solution we have seen that provides true information self-service, almost total flexibility in presentation and layout, and powerful collaboration capabilities. These are all key features in the gaming and hospitality sector that no other BI software vendor provides. We are seeing tremendous interest for Matrix with some very large customers."

"We are pleased that, our partner, Tech Results is achieving success with Matrix in this large and rapidly growing sector," said Denes Bartakovich, DataJungle co-founder and Chief Operating Officer. "In partnership we provide an industry specific total solution that is both unmatched in capability and usability and that has an immediate impact on the bottom line of customers. That makes for a very compelling value proposition."

About Tech Results

Tech Results is a leading custom software and system solution provider specializing in gaming and hospitality. It was established in 1998 and quickly became a preferred provider for many gaming and banking companies, including Acres Gaming, Aristocrat Technologies, and Bank of America, and has installed its gaming solution at casinos in California, Indiana, Iowa, Louisiana, Nevada, Minnesota, Wisconsin, and other states. Tech Results' Warehouse for Analytics and Gaming Enterprise Reporting (WAGER™) is the fastest, most reliable business intelligence solution available for gaming and hospitality enterprises on the market today. Tech Results is a Microsoft Gold Certified Partner and a Cognos Pinnacle Solution Provider. For more information, visit the Tech Results Web site at

About DataJungle Software Inc.

DataJungle Software develops proprietary enterprise business intelligence front-end applications for the Microsoft and Cognos BI platforms. DataJungle's flagship product, Matrix, is the most robust and comprehensive BI dashboard software solution available for these platforms, which are the most widely deployed BI infrastructures in the world. Matrix integrates with Microsoft SQL Server, Analysis Services, Reporting Services, and SharePoint. Matrix encompasses the full range of capabilities required by the broadest range of user classes in an organization -- these include: dashboarding, OLAP analysis, Web reporting, collaboration, annotation, and wireless alerting. Matrix provides unmatched flexibility, end-user customizability, and impact, and was designed to require minimal training for end users and administrators. Some of the world's leading companies use DataJungle software, including General Motors, Hewlett-Packard, Raytheon, Flextronics, Bausch & Lomb, BEA Systems, Emerson Electric, and General Electric. DataJungle is a Microsoft Gold Certified Partner and a Cognos Technology Partner. For more information, please visit

Safe Harbor Statement

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. DataJungle disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.

Contact Information

    Gary King
    (613) 254-7246 ext.170
    Email Contact
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    Ottawa, Ontario, Canada K2K 3C7

    Dodi Handy
    President and CEO or
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