SOURCE: DataJungle Software

February 15, 2007 08:50 ET

DataJungle Matrix™ Deployed by InSinkErator Division of Emerson Electric

InSinkErator Uses Matrix Business Intelligence Dashboard to Drive Significant Incremental Revenue

OTTAWA -- (MARKET WIRE) -- February 15, 2007 -- DataJungle Software (OTCBB: DJSW) today announced that Matrix™, the only dashboarding and collaboration front-end environment for the Microsoft SQL Server and Cognos business intelligence (BI) platforms, has been deployed by the InSinkErator division of Emerson Electric, a diversified technology company with over 115,000 employees.

Matrix provides a comprehensive set of business intelligence capabilities -- including: dashboarding, analysis, scorecarding, annotation, and collaboration -- that enables information workers and managers to better understand the status of their key business metrics and to take actions in a coordinated manner to improve business performance. A key advantage of Matrix over traditional BI approaches is that it provides a self-service environment that allows end-users to create, organize, and interact with their information dashboards without having to rely on the IT department or specialized report authors.

Initially, Matrix has been deployed to the sales management organization. Matrix is now being rolled out more extensively to other areas, including the quality, materials, and finance groups.

"The deployment of Matrix has been a terrific success. It has generated a lot of excitement with our users and is already providing tangible benefits in a number of areas," said Tom Orlowski, Director of eBusiness at InSinkErator. "For example, Matrix helped us to identify that inventory levels at one of our major distributors were too low and that we were consequently foregoing sales. By boosting inventory we were able to achieve $800K of incremental revenue in one month. Now that is a great ROI. With these kinds of results we expect a much broader rollout of Matrix."

"We are very pleased that a world class company like InSinkErator is demonstrating, very tangibly, the business benefits that Matrix can deliver. We are looking forward to working with InSinkErator and other groups within Emerson," said Robert Poole, co-founder and Senior Vice-President of Business Development at DataJungle. "The idea of self-service BI that integrates non-quantitative data and collaboration capabilities on top of established Microsoft and Cognos infrastructures has really hit a nerve. We are very excited about the tremendous momentum we are seeing in the market."

About InSinkErator

Headquartered in Racine, Wisconsin, InSinkErator, a division of Emerson, is the world's largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use. For more information visit

About Emerson

Emerson is a global company that brings together technology and engineering to provide innovative solutions for our customers in a wide range of industrial, commercial, and consumer markets. Its priority is to design, produce and deliver products, systems, and solutions that make people's lives better. Emerson has more than 60 divisions that operate approximately 275 manufacturing locations worldwide and market products in over 150 countries. Emerson employed approximately 115,000 people around the world in 2005. For more information visit

About DataJungle Software Inc.

DataJungle Software develops proprietary enterprise business intelligence front-end applications for the Microsoft and Cognos BI platforms. DataJungle's flagship product, Matrix, is the most robust and comprehensive BI dashboard software solution available for these platforms, which are the most widely deployed BI infrastructures in the world. Matrix integrates with Microsoft SQL Server, Analysis Services, Reporting Services, the KPI Framework, and SharePoint. Matrix encompasses the full range of capabilities required by the broadest range of user classes in an organization -- these include: dashboarding, OLAP analysis, Web reporting, collaboration, annotation, scorecarding, and wireless alerting. Matrix provides unmatched flexibility, end-user customizability, and impact, and was designed to require minimal training for end users and administrators. Some of the world's leading companies use DataJungle software, including General Motors, Hewlett-Packard, Raytheon, Flextronics, Bausch & Lomb, BEA Systems, Emerson Electric, and General Electric. DataJungle is a Microsoft Gold Certified Partner and a Cognos Technology Partner. For more information, please visit

Safe Harbor Statement

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. DataJungle disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.

Contact Information

    Gary King
    (613) 254-7246 ext.170
    Email Contact
    1 Hines Road, Suite 202
    Ottawa, Ontario, Canada K2K 3C7

    Dodi Handy
    President and CEO
    Daniel Conway
    Chief Strategist
    Elite Financial Communications Group
    (407) 585-1080
    email: Email Contact