SOURCE: DataJungle Software

August 14, 2007 08:30 ET

DataJungle Software Names Robert Lendvai Chief Marketing Officer

OTTAWA--(Marketwire - August 14, 2007) - DataJungle Software Inc. (OTCBB: DJSW), a leading provider of next generation "on demand" business intelligence software, today announced the appointment of Robert Lendvai as the Company's new Chief Marketing Officer. A former member of DataJungle's board of directors from 2001-2005, Lendvai returns to guide and direct the Company's newly refined go-to-market strategy and expanded business model which provides for DataJungle to begin offering enterprise companies the flexibility of either conventional licensing of its Matrix software to support existing infrastructure, or subscribed access to this highly novel data intelligence technology through a web-enabled, on-demand ASP platform -- hosted, managed and maintained by DataJungle.

"I've long recognized that DataJungle's Matrix technology represents a powerful and highly innovative solution capable of transforming complex data into meaningful, user-friendly business intelligence," stated Lendvai. "I'm excited to be working with the DataJungle executive team and our customers as we redefine the business intelligence landscape with a new on-demand strategy."

Lendvai brings DataJungle more than 20 years proven experience in marketing, technology and executive management. Previously, he served as Managing Director of Toronto-based Leeward Hedge Funds Inc., an alternative asset manager of hedge funds for high net worth individuals, private banks, pension funds and institutional investors. He was also a member of Leeward's board of directors from 2001 through 2005. Before joining Leeward full-time in 2005, he was VP of Marketing for Activplant Corporation, a London-based leading provider of enterprise manufacturing intelligence software for the automotive and consumer goods industries.

Prior management posts have also included Vice President of Marketing for Kyberpass Corporation, an Ottawa-based eSecurity company that developed digital signature technology for the worldwide business-to-business epayments initiative of the global banking community, called Indentrus; and Vice President of Marketing and Communications for business intelligence software start-up OLAP@Work, which was later acquired by Business Objects, a Nasdaq-listed company; and Marketing Manager of the business intelligence division of Cognos Corporation, now Canada's largest software company. Prior to Cognos, he spent seven years with leading graphics software maker Corel Corporation.

Lendvai has frequently appeared in the media and at technology industry conferences. In 2000, he was included in the Ottawa Business Journal's list of the "Top 40 Under 40" outstanding young business leaders. He is a graduate of Ryerson University in Toronto, where he earned a BAA degree.

David Morris, CEO of DataJungle, noted, "One thing should be clear -- DataJungle is building a highly accomplished and talented leadership team that rivals many of the largest technology companies in the world. In this regard, Robert is an important and vital addition to our Company that has helped to greatly complement and strengthen the expertise, business perspective and sphere of influence of our entire executive management team. We're delighted to welcome him back to DataJungle and know that his contribution to our Company's success will be rapid and measurable."

About DataJungle Software Inc.

DataJungle Software has developed a proprietary, on-demand, enterprise business intelligence front-end application for leading business intelligence infrastructures, including the Microsoft and Cognos platforms. Its flagship product, Matrix, is the most robust and comprehensive BI dashboard software solution available for these platforms, which are the most widely deployed BI infrastructures in the world. Built on Web 2.0, Matrix integrates with Microsoft SQL Server, Analysis Services, Reporting Services, the KPI Framework, Virtual Earth, and SharePoint. Through its ASP platform, DataJungle offers enterprise companies -- on a per seat subscriber basis -- turn-key, web-enabled access to customized, mission critical data intelligence wherever and whenever they need it. Matrix is also available for conventional licensing by those enterprise companies seeking to support and expand existing IT infrastructure.

Matrix encompasses the full range of capabilities required by the broadest range of user classes in an organization -- these include: dashboarding, OLAP analysis, Web reporting, collaboration, annotation, scorecarding, location intelligence and wireless alerting. Matrix provides unmatched flexibility, end-user customizability, and impact, and was designed to require minimal training for end users and administrators. Some of the world's leading companies use DataJungle software, including General Motors, Hewlett-Packard, Raytheon, Flextronics, BEA Systems, and Emerson Electric. DataJungle is a Microsoft Gold Certified Partner and a Cognos Technology Partner. For more information, please visit

Safe Harbor Statement

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. DataJungle disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.

Contact Information

    Larry Bruce
    (613) 254-7246 ext.110
    Email Contact
    1 Hines Road, Suite 202
    Ottawa, Ontario, Canada K2K 3C7

    Dodi Handy, President and CEO, or
    Daniel Conway, Chief Strategist
    Elite Financial Communications Group
    Email Contact