SOURCE: Datalliance


March 02, 2015 11:31 ET

Datalliance Adds Vice President of Marketing as Company's Profile Continues to Grow

Marketing Veteran, Ellen Kaminski, Brings Large-Company Experience to Vendor Managed Inventory (VMI) Solution Provider

CINCINNATI, OH--(Marketwired - Mar 2, 2015) -  Datalliance, the leading independent provider of Vendor Managed Inventory (VMI) platform services, announced today that Ellen Campbell-Kaminski has been named Vice President of Marketing. In this newly established role, Kaminski will be a member of the Datalliance executive leadership team, and will have responsibility for positioning Datalliance as an important player in the supply chain management technology solutions market. She will manage corporate marketing, product marketing, marketing communications and business development. She and her team will work closely with Datalliance Sales to grow sales of the company's solutions in global consumer, industrial and healthcare markets. 

Kaminski has over 25 years of experience marketing technology-based solutions and services. She joins Datalliance from LexisNexis, a leading global provider of content and technology solutions to legal, corporate, government, academic and non-profit organizations. There she held increasingly senior marketing positions and was most recently Vice President of Marketing Strategy and Operations. She has an MBA from Georgetown University and a BA in Communications from the University of Pennsylvania. She is a frequent speaker at various marketing forums, has been a marketing instructor at the University of Dayton, and is certified as a LEAN Six Sigma White Belt

"I'm thrilled to be joining Datalliance at this exciting stage of the company's growth," said Kaminski. "Datalliance has already established itself as a valued solution provider to many 'blue chip' companies in both North America and Europe, but is still at the early stage of realizing its tremendous growth potential. I'm excited to join the Datalliance team to help accelerate that growth." 

Carl Hall, Datalliance President and CEO, said: "We are extremely happy to add someone with Ellen's depth of experience to the Datalliance team. In order to take Datalliance to the next stage, we need to communicate the value we can deliver to even more companies in more market segments and more parts of the world. Ellen has the experience and drive to help us do that." 

About Datalliance

Datalliance is the world's largest independent Vendor Managed Inventory (VMI) service provider. Delivered as a cloud-based platform backed by extensive customer service, Datalliance VMI makes it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations worldwide for leading companies in consumer, industrial and healthcare markets. For more information about Datalliance, visit

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