SOURCE: BlueStar


May 24, 2010 07:00 ET

Datamax-O'Neil Awards BlueStar North American Distributor of the Year

BlueStar Is the First Recipient of Award

HEBRON, KY--(Marketwire - May 24, 2010) -  BlueStar, the leading innovator in solutions-based distribution for auto ID, point-of-sale, mobility, RFID and security products, has been named by Datamax-O'Neil as its 2009 Distributor of the Year. The award was presented to BlueStar on May 13th at the Datamax O'Neil Partner Conference held in Orlando, Florida.

The North American Distributor of the Year Award is given in recognition of distributors who demonstrate year-over-year sales growth and prove a high level of service on behalf of Datamax-O'Neil.

"BlueStar provided a high service level for Datamax-O'Neil VARS, no matter how small or how large," says Theo Bielowitcz, Distribution Management Director for Datamax-O'Neil. "This proved to be a great strategy in 2009 when the smaller VAR's didn't see the decline that the large VAR's experienced.

"It is an honor and privilege to receive the Datamax-O'Neil Distributor of the Year," stated Mark Fraker, Vice President of Marketing. "The Datamax-O'Neil / BlueStar partnership is seasoned and proven, and in the challenging economy of 2009, both our teams were creative in providing our Value-Added Resellers with new mobile and stationary barcode printing solutions which provided them much needed incremental new revenues."

Datamax-O'Neil's Distributor of the Year Award objectives includes Value-Added Capabilities and Utilization, Inventory Management, and VAR Education and Services.

About Datamax-O'Neil

Datamax-O'Neil is a trusted global provider of stationary and portable label and receipt printing solution products that enable manufacturing and supply markets to capture the benefits of automated product identification and automated legal and financial transactions. Datamax-O'Neil is the barcode and mobile printing business group of Dover Corporation's Product Identification Group (PIDG), a global platform entity with products and services covering all the leading marking technologies and applications. The company's products address a wide variety of applications, including those in the industrial, healthcare, retail, automotive and ticketing market sectors. Datamax-O'Neil is headquartered in Orlando, Florida, and maintains key facilities in California, Illinois, and France, as well as sales and technical support offices around the world.

About BlueStar

BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. For more information about BlueStar value-adds for VARS and independent software developers, please visit

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