SOURCE: DataMentors

data quality, data cleansing, business intelligence, data integration, MDM, marketing analytics

February 23, 2011 11:05 ET

DataMentors Enhances Product Offering With Information Asset Partners' Financial Behavior Metrics

TAMPA, FL--(Marketwire - February 23, 2011) - DataMentors LLC, a full-service data quality and marketing analytics provider, announced the integration of Information Asset Partners' (IAP) financial behavior metrics, Empirics, into DataMentors' current suite of business intelligence solutions.

Empirics provides product-specific behavioral information for assessing and targeting market opportunity, allowing companies to match customer and prospect databases to a set of behavioral propensities. As business intelligence is improved, companies gain invaluable insights into assessing market potential, up-sell and cross-sell opportunities, and changes in the competitive environment.

"Empirics is quickly being recognized as the next generation of analytics for financial services marketing," said Pete Giraldi, DataMentors' Senior Vice President of Sales and Marketing. "Replacing a well-established incumbent is always difficult, however Empirics' objective and innovative research-based approach is revolutionizing the marketplace."

"Financial firms have volumes of internal customer data, but in today's highly competitive environment, you need an objective view of current opportunities," added Dr. Raisa Suhir, Co-Founder and Director of Analytics and Development, IAP. "Working with DataMentors will allow clients to leverage their investment in customer and prospect identification by gaining insights into expected financial behavior."

Traditional database marketing is often based on demographic data, analysis of response lists and historical campaign data. Empirics metrics will enable companies to benchmark marketing program potential and performance, in addition to better evaluating customer acquisition and loyalty programs. "Empirics behavior metrics gives companies a powerful new way to predict future performance of customers and prospects and stay competitive in today's market," stated Giraldi.

About DataMentors LLC
DataMentors is a leading provider in Data Quality, Marketing Analytics and Business Intelligence Solutions. These services, used individually or as an integrated end-to-end database solution, provide a highly granular customer view through data validation, transformation, standardization and householding. DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, and data mining and modeling practices.

About IAP
Information Asset Partners develops market metrics that help organizations improve marketing performance and ROI. Our approach links strategy and tactics with objective metrics of today's buyers, their channel affinities, and investment intents. In retail financial services, IAP's Empirics solution helps marketers evaluate markets and customer portfolios, optimize marketing resource deployment, and improve tactical marketing performance.

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    Larisa Bedgood
    Sales and Marketing Coordinator