SOURCE: DataMentors


August 16, 2011 06:05 ET

DataMentors Releases National Demographics Database and Proprietary Consistent ID Numbering System

TAMPA, FL--(Marketwire - Aug 16, 2011) - DataMentors LLC, the industry-leading, full-service data quality and management solutions company, announced the release of its Blended National Database and proprietary consistent ID numbering system, DataLink.

DataMentors' Blended National Database contains full consumer and business demographics, combined from a variety of sources. Clients can choose numerous data elements to append to their existing customer files, or may utilize the database for prospecting to potential candidates.

Integrated with the demographics database is DataMentors' proprietary ID numbering system, DataLink, which assigns a constant unique ID number to each consumer record and remains consistent through all processing updates. "DataLink ensures accurate customer recognition through the continuous tracking of any changes occurring in a consumer's lifetime, such as moving or change in marital status," said Bob Orf, DataMentors' President and CEO. "Enhancing customer data is an often over-looked part of a full data quality strategy. Truly understanding your customer and prospective audience equates into improved customer loyalty and relationships, enhanced marketing intelligence, and an incredible edge over the competition."

DataLink also provides unique benefits for marketing purposes, enabling users to quickly suppress customer names from prospecting campaigns. "Business success depends on building and maintaining strong customer relationships," said Pete Giraldi, DataMentors' Senior Vice President of Sales and Marketing. "Your current customers want to be appreciated. When a company sends a prospecting letter to a current client, that relationship can be significantly and often irreparably harmed."

Both products are available exclusively for DataMentors' clients at a fraction of average market prices.

About DataMentors LLC
DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, PinPoint, ValiData, DataPoint, and DMConsulting. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

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    Larisa Bedgood
    Sales and Marketing Coordinator