SOURCE: DataMind

February 17, 2006 10:15 ET

DataMind Launches Expected Value Analysis™ (EVA), a Revolutionary Market Research Tool

SHARON, MA -- (MARKET WIRE) -- February 17, 2006 --DataMind Research is pleased to announce the inaugural release of the Expected Value Analysis™ (EVA) product suite, a set of products based on DataMind's patent-pending EVA market research method that promises to bring dramatic changes to the market research industry. Until now, the ability to accurately forecast sales was the exclusive domain of sophisticated consumer packaged goods (CPG) companies. EVA's predictive power, grounded in Nobel Prize-winning economic theory, changes all that by improving ANY company's ability to predict consumer purchase behavior. EVA reduces uncertainty and risk, giving clients an unparalleled advantage over their competition. The EVA suite is comprised of five products; EVA-Demand™, EVA-Price™, EVA-Advertising™, EVA-Design™, EVA-Brand™, and EVA-Entertainment™.

EVA works by determining what consumers actually buy when confronted with a real-world purchase decision. Whereas traditional market research methods ask consumers what they might buy, EVA presents subjects with simulated choices, involving actual cash risks and rewards. By presenting consumers with choices in the research lab that reflect the choices they face in the marketplace, EVA elicits answers that are much more accurate than those elicited with traditional market research methods.

"EVA has particular applicability for big-ticket products and services for which few, if any, reliable market research tools currently exist," said Daniel Rosen, CEO of DataMind. "And producers in all markets can take advantage of EVA's ability to identify untapped market segments. Over the past 12 months, we have successfully completed a series of EVA validation studies with select corporate partners in a wide variety of industries, ranging from automotive to CPG manufacturers. With the development of EVA, we have a wide-open market in which to drive our business enterprise."

About DataMind

DataMind is a data analysis and market research firm that handles a wide range of projects from traditional market analysis to sophisticated predictive modeling. Drawing on over 30 years of individual experience with companies ranging from hi-tech startups to Fortune 500 corporations, the people at DataMind have provided data-analysis consulting and application-development services to clients in industries ranging from market research to healthcare and finance. More information about DataMind and its EVA™ suite of products and services can be found on the company's web site

Contact Information

  • Contact:
    Daniel Rosen