NEW YORK, NY--(Marketwire - Apr 9, 2012) - Dataminr, a social media data company, unveiled today its novel technology for using Twitter's public Tweets to create actionable signals for enterprise clients.
Dataminr has developed a new category of Twitter based signals, providing clients with one of the earliest warning systems for breaking news and emerging events. Clients receive signals in real-time, often in advance of mainstream news, alerting them to industry-relevant information and noteworthy events.
"Twitter has fostered an entirely new form of real-time digital expression, which has created a truly global sensor network," said Ted Bailey, founder and CEO of Dataminr. "On any given day, Dataminr alerts its clients to numerous relevant events that are either pre-news or off the mainstream radar. In recent days, our system surfaced emerging events including a natural disaster in Texas, government sanctions against a major international telecom, and an assassination attempt on Arab heads of state."
Dataminr also identifies a number of distinct "micro trends" which can provide clients with unique insights and help them predict what the world may soon be focused on. Examples of these signals include localized on-the-ground chatter, consumer product reactions, discussion shifts in niche online communities, and growth and decay patterns in public attention.
Dataminr's real-time analytics engine processes public Tweets in the aggregate, detecting linguistic and propagation patterns across the over 340 million messages shared on Twitter daily. In addition, Dataminr takes the unique approach of merging Tweets with third-party and client proprietary data to perform multi-variable event detection. Dataminr's product suite is designed to fit directly into the unique workflow of its client set and provides real-time analytics that enable clients to make mission-critical decisions with greater confidence.
"At any given moment, there are millions of voices on Twitter telling us what's happening in the world," said Satya Patel, Twitter Vice President of Product. "We're excited to have Dataminr apply its technical prowess to help enterprise clients identify events that are the most relevant to them."
Dataminr has just signed a partnership with Twitter, which includes access to the full Twitter Firehose in real-time. "We are thrilled to have Twitter's support with this partnership and we are excited to unlock new value in this incredibly rich data-set," said Bailey.
Based in New York City, Dataminr (www.dataminr.com) was founded in 2009 with a mission to extract value from social media for clients in the finance and government sectors. Currently servicing both buy-side and sell-side financial firms, as well as municipal and federal clients in the government sector, Dataminr has developed a broad suite of modular desktop and API products. Services include custom signal creation, integration of internal proprietary data sets, historical back-testing, and accommodation of all compliance and site-specific deployment needs.