SOURCE: Semcasting

Semcasting

December 12, 2013 09:00 ET

DataPoint Media Partners With Semcasting for Enhanced Targeting Capabilities for Premium Publishers

Publishers Can Now Reach More Than 249 Million Online Consumers Through Semcasting's Smart Zones

NORTH ANDOVER, MA--(Marketwired - Dec 12, 2013) -  Semcasting, a leader in enhanced data solutions for audience targeting, today announced a partnership with DataPoint Media, also a leader in advanced audience targeting. With Semcasting's Smart Zones technology working in tandem with DataPoint's cross-channel targeting platform, audience360, premium publishers can take advantage of their valuable offline data to more effectively target display advertising campaigns. 

DataPoint's audience360 gives publishers and media companies the ability to collect and segment their audience to extend their reach across display, mobile, social and video. The partnership with Semcasting will allow DataPoint clients to match subscriber lists, mailing lists, named accounts and more against Semcasting's IP-based Smart Zones. This allows marketers to reach 100 percent of their intended audience and apply a multivariable model for more accurate targeting. Because there are no cookies or other identifiers, this improved reach and accuracy doesn't come at the expense of consumer privacy.

"Our focus is on creating value for publishers through the intelligent use of their first party audience data," said Kevin O'Malley, cofounder of DataPoint Media. "These organizations rarely have access to the technology and expertise to collect, analyze and target against their valuable offline data. Semcasting brings a new level sophistication to the table and expands our ability to help clients build innovative new media products that take advantage of their proprietary audience information."

"Publishers have been looking for more intelligent ways to create value," said Ray Kingman, CEO of Semcasting. "They want to take better advantage of their data assets, and with the help of Smart Zones DataPoint Media can now provide them with the tools to do that. We're pleased that so many marketers are recognizing that with Smart Zones the intelligence of offline targeting can be linked in a privacy friendly way to the objectives of online campaigns. DataPoint's clients now have an accurate and effective way to improved audience performance. "

Smart Zones will be available through audience360. It will allow improved audience targeting, the creation of customized audience segments and look-alike audiences, the ability to extend audiences across media channels and more robust intelligence and analytics capabilities.

About Semcasting
Semcasting is an innovator in data development and audience targeting for both online and offline marketing. Semcasting's patented predictive modeling platform -- based on automated genetic algorithms -- is core to the development of Smart Zones and a proprietary compiled database covering nearly all U.S. residents. Semcasting modeling and data is used or resold by the top consumer brands in the U.S. and by three of the top data resellers. For more information, visit www.semcasting.com.

About DataPoint Media
DataPoint Media provides publishers and media companies with data-driven solutions for audience targeting and audience extension. The company's cross-channel solutions help publishers and marketers extend their reach, increase performance and maximize revenue. For more information, visit www.datapointmedia.com.