SOURCE: DataPop

DataPop

April 24, 2012 10:15 ET

DataPop Receives $7MM in Funding to Build 'Perfect Ads'

Industry First 'Creative Science' Platform Builds Millions of Ads Each Day That People Love to Click On

LOS ANGELES, CA--(Marketwire - Apr 24, 2012) - By delivering on the real promise of internet advertising, DataPop, a fast growing digital marketing technology company, has raised $7MM in Series B funding. MK Capital led the round, with participation from existing investors Rincon Venture Partners, IA Ventures, Momentum Ventures and Accelerator Ventures.

"DataPop fundamentally transforms online marketing," says Mark Koulogeorge, general partner of MK Capital. "By enabling marketers to capitalize on the scale and velocity of the internet for building the perfect ad, DataPop is primed to lead the industry to new heights of performance. With a directly addressable market of over $10 billion that is growing 30% annually, DataPop is well positioned for strong and sustained growth."

Perfect Ads: The Real Promise of Internet Advertising
The DataPop platform helps marketers build millions of unique ads per day that are machine generated but read as if a person handcrafted each individual ad. DataPop's patent-pending technology uses semantic algorithms and natural language processing systems to generate online ads that take full advantage of what's unique about a marketer's brand and offerings. By blending art and science, DataPop's "Creative Science" platform precisely determines what will matter most to consumers and based on these insights generate the perfect ad for each product or service the marketer is selling.

The result for marketers is the optimal combination of targeting, ads and landing pages on a massive scale that delivers greater reach, higher response rates through deeper customer engagement, and superior ROI. In short, consumers get ads they love to click on and marketers can get back to marketing by shifting their time from publisher tactics to marketing strategies.

"Over the past fifteen years, I've seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space," said Tim Cadogan, chief executive officer, OpenX. "One critical piece of the marketing equation that has been suboptimal is the ability for marketers to create highly relevant ads at scale. DataPop's new approach to this problem is truly innovative and is a major step forward in addressing this issue. It's going to be exciting to watch the company's continued rapid progress."

Since launching the first version of the platform in 2011, DataPop is growing fast, optimizing more than $100MM in advertising spend for many top agency and technology partners, including RPA, IgnitionOne, OneStop Internet and 360i, as well as numerous leading consumer brands in retail, travel and auto.

DataPop to Expand Operations to Meet Demand
"This Series B funding is an important milestone in delivering perfect ads on a massive scale," says Jason Lehmbeck, CEO and co-founder of DataPop. "It enables us to expand our operations and hire top talent to keep up with the strong demand from marketers who want more from their campaigns." DataPop plans to double the size of the company this year, building on its expertise in big data, semantics and natural language processing. A full list of job openings is available at www.datapop.com/jobs.

About DataPop
DataPop's mission is to make marketers' lives easier and give them the technology they need to build ads that people love to click on. Since its founding in 2008 by DoubleClick, Yahoo! and Overture Services alums, DataPop has radically transformed the online ad industry. Its scientifically based creative optimization platform matches online advertising offers to consumer intent, resulting in highly relevant customized campaigns that drive deeper customer engagement and ROI. For more information, visit www.datapop.com.

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