SOURCE: Simply Measured, Inc.

Simply Measured, Inc.

SOURCE: DataRank, Inc.

DataRank, Inc.

October 13, 2015 09:00 ET

DataRank Joins Forces With Simply Measured -- Together Offers Complete Social Media Analytics Solution for Data-Driven Marketers

DataRank Accepts Acquisition Deal With Simply Measured to Fuel Growth, Expand Product Offering and Build Global Scale

FAYETTEVILLE, AR--(Marketwired - October 13, 2015) - DataRank (www.datarank.com), an emerging social intelligence provider, today announced that they have been acquired by the leading social media analytics solution, Simply Measured (www.simplymeasured.com). By adding DataRank's social intelligence solution to the roster, Simply Measured doubles-down on their social analytics focus providing social measurement inclusive of ROI and social intelligence for data-driven marketers. The combination of social measurement inclusive of social ROI, and DataRank's social intelligence technology gives Simply Measured the most comprehensive analytics solution in the fast-growing social measurement market.

In the last decade social marketing has evolved alongside technology to become a profitable business investment. As brands look for innovative ways to uncover and utilize data to drive decisions, marketers are left with few solutions to provide them with access to reliable metrics and actionable insights. Most social marketing solutions focus on streamlining the execution process, with analytics as an afterthought, leaving the biggest challenges unresolved.

"We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations," said DataRank CEO, Ryan Frazier. "The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact. We're excited for this new chapter and looking forward to helping marketers and insights professionals do their best work, simply."

The DataRank acquisition caps off a year of growth for Simply Measured, who was recently named an in the Inc. 500 Fastest Growing Companies, is ranked the Leader in the G2 Crowd Social Analytics quadrant and has over 100,000 marketers actively using its social analytics platform. Simply Measured has experienced exponential growth over the last year, increasing its enterprise customer base and acquiring social ROI data provider, Inside Social.

"The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand," stated Simply Measured CEO, Adam Schoenfeld. "Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs. Marketers need real social intelligence and research to discover new opportunities, understand online conversation, and take action. By adding DataRank to the Simply Measured family, we're providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success."

DataRank, a Y-Combinator company, has risen to success after growing their customer base by 150 percent over the past year and launched DataRank Sonar, an innovative social media command center that delivers real-time visual updates about your brand.

The DataRank team will join Simply Measured on their quest to develop the most comprehensive analytics solution in the social intelligence market. DataRank will operate primarily from their Fayetteville, Arkansas headquarters,maintaining their focus on consumer insights while working collaboratively with Simply Measured's Seattle-based office. Together, DataRank and Simply Measured, will be serving award-winning analytics insights to over 50 percent of the Interbrand 100 brands.

The Simply Measured =LIFT(Social, 2015) conference marks the first time the DataRank and Simply Measured teams will discuss future integrations of their award-winning solutions, and will take place on October 22, 2015 at the Bell Harbor Convention Center in Seattle, Washington. Attendees can expect to hear from Ryan Frazier, CEO of DataRank and learn about Simply Measured's path to innovation from CEO, Adam Schoenfeld. Other speakers include representatives from Twitter, Forrester Research, and Alaska Airlines. For more information on the =LIFT conference, click here.

About DataRank

DataRank is a leading social intelligence platform bringing the world's online conversations to brands both big and small. Marketers and researchers are provided with industry leading analytics tools designed to uncover impactful business insights. DataRank prioritizes data by ranking the most relevant or useful comments first. Quality data is then brought to the forefront, accelerating research and eliminating time wasted on irrelevant conversation. With its comprehensive dashboard and competitive pricing, DataRank provides customers with a platform that can be used to meet a variety of business needs, from launching a brand marketing campaign, to managing multiple brands as an agency.

DataRank delivers real-world results marketers can use. DataRank is based in Fayetteville, Arkansas. Find out more: https://www.datarank.com

About Simply Measured

Simply Measured is the world's best social analytics platform designed to help marketers do their best work, simply. Over 100,000 marketers and 50 percent of the Interbrand 100 companies use Simply Measured daily to identify new opportunities, plan their social campaigns, optimize activities for better results, and report on their programs to prove the value of social. Simply Measured is the only solution formally certified by both Facebook, Twitter and Tumblr to provide marketers useful insights from the world's most popular social platforms. With integrations that include more than a dozen other social networks and data enrichments, Simply Measured hosts the most robust analytics solution designed specifically for marketers.

Simply Measured was recently named a 2015 Inc. 500 fastest growing company and has more than 130 employees in their Seattle, Washington headquarters. Learn more at: http://www.simplymeasured.com.

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