SOURCE: Datorama

Datorama

June 07, 2017 09:00 ET

DataSift and Datorama Partner to Help Agencies Deliver More Effective Campaigns

Agencies Boost Social Campaign Performance With Access to LinkedIn Data

NEW YORK, NY--(Marketwired - Jun 7, 2017) - Datorama, a global marketing intelligence company, today is announcing a strategic partnership with leading Human Data Intelligence company, DataSift. This all-new relationship will make it easier for Datorama customers to access and visualize LinkedIn's member data via DataSift's Media Strategies API, in a privacy-first manner. Now, agency-based marketers will have the ability to quickly surface answers related to critical questions surrounding awareness, demand and interest in a client's product or service. This means less time spent preparing data for analysis and more time spent delivering more effective campaigns on LinkedIn's platform.

Recently, advertising and marketing agencies have found themselves dealing with a data deluge. With a significant percentage of this information streaming in from social media channels, today's agencies have been tasked with trying to better understand their client's customers through these source systems in order to deliver more effective campaigns, new business pitches and content. Human Data Intelligence tools like DataSift's Media Strategies API, which was purpose-built for social channels and is initially available as part of DataSift's PYLON for LinkedIn Engagement Insights platform, helps marketers instantly surface insights that can be acted upon. Datorama's Marketing Integration Engine is a platform that empowers marketers by unifying all of their data, which is cleansed and harmonized, and prepared for visualization and real-time analysis/intelligence.

Through this partnership, DataSift and Datorama customers will benefit from an enhanced understanding of how marketers' audiences and topics are performing across social media channels. Take, for example, the insights that are currently available in a privacy-first way on more than 500 million professionals on LinkedIn:

  • Audience breakdown -- Identify the audiences most engaged with a particular topic
  • Top URLs -- Identify content being most engaged with by audience or topic
  • Top domains -- Identify the domains being most engaged with by audience or topic
  • Top concepts -- Identify the concepts (named entities), products, and brands seeing the most engagement by audience or topic
  • Top terms -- Identify top keywords/terms used for each series of topics
  • Top company mentions -- Identify the companies mentioned most by audience or topic

Armed with DataSift and Datorama, now there is a solution for agency-based marketers to marry more focused social media insights and marketing intelligence in order to optimize campaigns and content. This results in agencies being more equipped to better understand its client's customers and deliver more effective campaigns.

"Today's agencies and marketers are data-driven, but they need answers and insights at their fingertips rather than vast pools of information to sift through," said Jerry Ronaghan, SVP, Agency and Ad Tech, DataSift. "Our partnership with Datorama now gives marketers in-depth insights into their audiences and the topics that resonate with them faster so that they can inform their campaigns in real-time."

"It's exciting to partner with DataSift to provide agency-based marketers a deeper look into their respective social channels to increase the performance of their marketing and customer experience strategies," said Leah Pope, Chief Marketing Officer, Datorama. "Users are now afforded the ability to understand the value and impact of their social programs on their client's business. Giving agencies the power to bring together granular, audience/topic-level insights with marketing and sales data is particularly exciting."

About Datorama:
Datorama is a global marketing intelligence company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's software-as-a-service (SaaS) platform gives marketers the ability to connect all of their data sources together -- whether it's a handful or hundreds -- to form a single source of truth for more efficient reporting, better decision making, and total control over their marketing performance, impact and customer experience. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze, visualize and act on all of their marketing data.

Datorama powers marketing intelligence for thousands of leading organizations and has a global presence with 16 offices worldwide. To learn more about Datorama, please visit: https://datorama.com/.