SOURCE: DataUnison

August 14, 2007 08:19 ET

DataUnison Launches e-Commerce Analysis Dashboard for Financial and Investment Analysts

Historical Data on Consumer Spending Gives Analysts the Resources Needed to Predict Market Trends and Make Intelligent Recommendations to Investment Community

VICTORIA, BC--(Marketwire - August 14, 2007) - DataUnison, a member of the eBay Developers Program and an eBay Certified Solution Provider, today announced the expansion of its eBay research product line to include the Financial Analyst Dashboard, a customizable market analysis tool that pulls data from the most reliable online consumer spending index in the world -- the eBay marketplace.

The DataUnison Financial Analyst Dashboard gives investment analysts access to two years of historical data on consumer spending on eBay, which represented $52.4 Billion worth of e-commerce activity in 2006. Daily updated data is pulled from six eBay sites -- the U.S., the U.K., Canada, Australia, Germany and France -- and allows analysts to create customized reports tracking spending on certain items, brands and categories on eBay.

"eBay data is very indicative of what's going on in the broader e-commerce space," said Brian Russo, equity analyst at CIBC World Markets Corp. "DataUnison's Financial Analyst Dashboard gave CIBC much of the data necessary to analyze consumer spending throughout the 2006 holiday season, and continues to be of great use to CIBC's e-commerce market analysis division."

The DataUnison Financial Analyst Dashboard includes specifics on total sales, total number of listings, total successful listings, total number of bids, sell-through rates and many other metrics that indicate how a brand, item or category is faring on the world's largest e-commerce platform. Using this information an investment analyst can predict trends in online and offline sales and make intelligent recommendations on investment opportunities to its customers. Data presented in the DataUnison Financial Analyst Dashboard is specific to terms and filters employed by the user and may vary from eBay's official quarterly results.

About DataUnison:

DataUnison is an approved eBay Market Data Reseller and provides licenses and value added services to firms using eBay Market Data. DataUnison has provided eBay developers, power sellers, and multiple Fortune 500 companies with information on over $200B worth of goods through data licenses and through our proprietary Historical Data API. For more information, please visit

Contact Information

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    Ali Croft
    Just Drive Media (for DataUnison)
    Phone: 510.932.1878
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